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Some consider AI to be a disruptive technology. It has garnered widespread and is foreseen to transform the way businesses and marketers approach marketing. Furthermore, the use of AI in marketing is forecasted to grow in the coming years and is estimated to become a $ 107.5 billion market by 2028.
Furthermore, 82% of marketers think that artificial intelligence and machine learning will play a major role in shaping the direction of marketing. Common applications of AI in marketing include helping businesses identify potential customers and improving the effectiveness of their campaigns.
Best AI Marketing Agencies and How They Use AI to Transform Your Business:
Top AI Marketing Agencies in 2023
SmartSites is one of the leading marketing agencies. Having worked with startups as well as Fortune 500 companies, they work with businesses of all sizes. Not only do they keep an open mind when it comes to business types, but also new technology. The co-founders, Alex and Michael Melen, are regarded as thought leaders on how to use AI-powered SEO strategies. They’re well-versed in the role that AI can play in SEO strategies and potential issues that marketing teams can encounter. They know how Google’s new generative AI will impact paid search and organic marketing. In addition to SEO and PPC advertising, SmartSites also specialize in web design, email marketing, and social media management. They’ve helped various industries including retail, automotive, and real estate, to get found and become memorable. Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites 💡 is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSi... Best for: Small and Medium Size Businesses Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites 💡 is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSi... NeoReach is a global influencer platform that helps brands run original influencer campaigns. Aside from working with brands, it also helps influencers connect with some of the world’s biggest brands, such as NVIDIA and Netflix. The influencer marketing industry isn’t immune to threats like unethical influencers using methods, such as fraudulent engagement or fake followers, to trick advertisers. That’s why NeoReach uses an AI-based fraud detection technology to help evaluate and verify the credibility of an influencer’s audience. This AI-based fraud detection technology enables brands to find the best influencers for their campaigns while helping them protect their reputation. Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance, Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat GumGum offers contextual intelligence solutions designed to deliver strategically-placed creative ad campaigns. These ad campaigns are intended to help businesses garner a better brand image, drive engagement, and promote brand recall. GumGum uses a proprietary computer vision technology called Verity, which uses AI to scan text, images, and other forms of content across multiple platforms. It then uses the collected data to place contextually relevant ads in the right place at the right time. According to the GumGum website, Verity is designed to identify a “full suite of contextual signals”. The technology is also MRC content-level accredited, meaning it can consider all available signals, not just text signals. Furthermore, with Verity for Video, brands can get more value from their video campaigns. This feature considers a comprehensive dataset, including title and description metadata and video frame analysis to drive KPIs like consumer mindset and favorability. Because it can target campaigns at the video level, brands can maximize their impressions and uncover more opportunities to scale their campaigns. Quantcast uses AI to deliver real-time advertising and audience insights. It has an AI and machine learning engine called Ara, which is capable of querying a database of a trillion online signals, giving users interactive granular insights. Quantcast’s Ara can also score thousands of predictive models a million times every second, giving you real-time insights into consumer behavior. Moreover, it can update 10,000 variables every minute, allowing you to uncover the best possible outcomes for your campaigns. Aside from Ara, Quantcast also developed Q, an audience behavior platform designed for publishers. With Q, publishers can identify granular audiences, get accurate and regularly updated data, and recognize patterns from over a hundred million web and mobile destinations daily. Aside from publishers, Quantcast also offers intelligent solutions for brands, industries, and agencies. For instance, other agencies can use the Quantcast platform to apply AI-driven first-party data to drive performance at scale. Founded in Taipei, Taiwan, Appier is a SaaS company that specializes in providing AI-powered solutions to facilitate smarter full-funnel marketing initiatives. It offers a number of solutions for various industries, including eCommerce, retail, and gaming. Some of Appier’s AI-driven products include: With an emphasis on the luxury, eCommerce, fashion, and retail industries, Heuritech offers AI-driven solutions to help brands gain market insights, discern consumer behaviors across different segments, and optimize their communication and marketing strategies. Launched in 2013, it uses AI to provide users with direct-from-consumer insights and analytics. It currently has two platforms: Cognitiv is an AI marketing agency that focuses on advertising optimization. Using AI and deep learning for marketing, Cognitiv helps marketers predict consumer behavior, improve full-funnel marketing performance, and create more contextual and personalized experiences for their audience. In addition to these features, Cognitiv has other solutions and products designed to help future-proof your business by letting you optimize media spend, leverage first-party data, uncover audience segments, influence your customers’ path to purchase, and more. Its NeuralMind AI marketing platform lets you accurately measure ROI and improve data-driven decision-making processes. It’s also designed to predict consumer actions, drive conversions, and increase customer lifetime value using different datasets, including first-party data, contextual information, and user journey data.
1. SmartSites
SmartSites
SmartSites
2. NeoReach
3. GumGum
4. Quantcast
5. Appier
6. Heuritech
7. Cognitiv
What Is an AI Marketing Agency?
Simply put, an AI marketing agency is a company that uses artificial intelligence and its related technologies, such as machine learning and analytics, as well as automation tools and AI software, to create more effective and targeted marketing strategies and campaigns. By leveraging AI, these marketing agencies help marketers and businesses analyze customer behaviors and emerging trends, allowing the former to better understand their audience and make better data-based business decisions.
And because these processes don’t use as much time and other resources as their more traditional counterparts, they help ease the workload of marketing teams. Furthermore, the AI-driven insights provided by such agencies can be used to drive conversions, enhance customer experiences, and optimize marketing efforts.
Some examples of AI applied in digital marketing initiatives include chatbots, dynamic pricing, granular personalization, and machine learning to bid on programmatic ads. Unlike traditional marketing agencies, AI marketing agencies utilize AI, machine learning, and other generative tools to create strategies and content for businesses, helping the latter save on resources while having access to high-quality and effective outputs.
How Marketing Agencies Are Using AI
While the use of AI in marketing is still a relatively new practice, many marketing agencies have been quick to adopt this piece of disruptive technology. In fact, 61.4% of marketers have already used AI to some extent in their marketing activities, while 54.5% think AI can bolster their marketing efforts.
Many organizations also use AI technology to measure the impact of their content and identify harmful conversations or negative content. Some even argue that using AI for content moderation is becoming necessary, given the fast-paced growth of digital information, making it harder even for big social media platforms to monitor user content to ensure that these meet their guidelines.
Aside from enabling businesses and brands to develop more effective ways to reach out to and engage customers, here are some ways marketing agencies are using AI to drive conversions, create customized campaigns, uncover valuable insights, and more:
Automation
AI-powered automation is a double-edged sword. On the one hand, it helps you save time and resources since it lets you automate repetitive tasks and fashion new content from various sources. On the other hand, AI-generated content may need some level of human intervention because they lack two critical aspects: human creativity and personalized touch.
Predictive Analytics
Using machine learning algorithms, marketing agencies can access and analyze historical data to uncover patterns, allowing them to make fairly accurate predictions. Using AI-powered predictive analytics, marketing agencies can identify crucial elements, such as behavior patterns, and use that information to create highly-targeted marketing campaigns.
Personalization
Given that AI can take in large amounts of data and analyze them, AI marketing agencies can uncover valuable customer insights that will allow them to create more relevant and personalized messaging that will be delivered to the right people at the right time. Doing so may help improve your engagement and conversion rates.
Accelerate Testing
A/B testing can be time-consuming, given that it only lets you test one element at a time. However, AI allows you to try out several combinations simultaneously so you can know more quickly which ones work and which don’t.
AI-Backed CRM
When combined with CRM, AI can give you more accurate insights into your customers. Together, they can shed light on your customers’ behaviors, including their interests and how much they’re willing to spend for their preferred products, help you access marketing campaign data faster, and create an AI-backed marketing strategy focused on growing leads and conversions.
Enhanced Digital Advertising
Many marketing agencies and companies, such as Google and Facebook, are using AI in their advertising platforms. Artificial intelligence allows them to analyze user information and use that data to show relevant ads. Aside from being used to create and offer more compelling and relevant ads, AI also provides invaluable support when you’re running campaigns, as it may be able to improve your campaign results and provide better conversion rates.
Benefits of Working With an AI Marketing Agency
Businesses looking to grow their brand will benefit from working with marketing agencies because they offer their knowledge, resources, and experience. They bring to the table a level of expertise that allows them to help businesses better understand their customers, uncover emerging trends, leverage new techniques and technologies, and build more effective strategies.
Moreover, marketing agencies can create a marketing plan that’s tailored specifically to your needs. They’re capable of covering various aspects of marketing, from market research to public relations. With AI marketing agencies, you can access all these capabilities and more. By leveraging AI, AI marketing companies can make the most of broader data sets. In turn, this allows you to identify your target audience better, gain a deeper understanding of their motivations, behaviors, and preferences, and, thus, create more effective campaigns that drive engagement and sales.
Furthermore, given that AI has automation capabilities, this can effectively reduce your workload, allowing you and your team to focus on other areas of your business. For instance, AI marketing agencies can use AI to automate lead outreach efforts, create tailored product ads, study behavior patterns in real time, identify relevant influencers for your business, and regularly update your customer databases. Other notable benefits of working with an AI marketing agency include:
- Informing you about your ad-spending decisions
- Scaling customer support
- Conducting personalized retargeting efforts
- Locating potential clients
- Scanning content from multiple platforms to help you offer more relevant ads that increase engagement
The Future of Marketing, Powered by AI
AI is already being viewed as disruptive. Its growing popularity and widespread adoption continue to change how businesses, brands, and marketers approach marketing, and it’s highly likely that AI will play a big role in reshaping the future marketing landscape. While it offers plenty of benefits, we have yet to see the impact that AI will make in marketing.
The influx of AI marketing agencies gives businesses an idea of what this technology can do to fuel their growth. By leveraging the capabilities of AI and its related technologies, marketing agencies can take your strategies, campaigns, content, and messaging to the next level.
Frequently Asked Questions
What are AI marketing agencies?
AI marketing agencies leverage artificial intelligence and other related technologies to equip businesses with a smarter, data-driven approach to marketing. By incorporating artificial intelligence, these agencies help companies to create more effective marketing strategies, launch highly-targeted campaigns, and offer enhanced customer experiences. AI marketing agencies also augment your marketing team’s capabilities, allowing them to be more productive and efficient and helping them reduce handling and response times.
How do I work with AI marketing agencies?
Before hiring an AI marketing agency, you first need to identify your marketing objectives and how you’ll use their AI-powered capabilities for your business. You’ll then need to research AI marketing agencies, paying particular attention to their core services, specialties, core competencies, experience with AI, and track record. Additionally, you’ll need to check their pricing to see if it fits your budget.
How are agencies leveraging AI and machine learning?
AI marketing agencies use such technologies to uncover valuable customer insights that can be used to create more targeted and customized campaigns. They also take advantage of AI’s automation capabilities to automate repetitive tasks and optimize workflows. Aside from allowing them to take a more granular approach to personalization, AI also lets these agencies conduct predictive analytics to anticipate future outcomes and your customers’ needs and behavior.
How can AI help transform businesses?
With AI, you can optimize your business processes, scale your operations faster, leverage vast amounts of data to uncover trends and insights, deliver the right messaging, conduct more efficient competitive analysis, and automate decision-making processes using AI’s advanced features as automation and predictive analytics. Common applications of AI in many businesses today include:
- Chatbots
- Content creation
- Predictive and targeted content
- Image recognition
What industries will AI in marketing have the most impact on?
AI in marketing will likely have the most impact on industries that rely heavily on data for processes like decision-making and customer engagement. These include retail, healthcare, marketing, finance, and pharmaceutical research.
