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Without content, it’s impossible to implement successful inbound marketing strategies. You need to share valuable content with your target audience continuously. If you’re only concerned about putting time, money, and effort into your products and services, consumers won’t be concerned about your brand either.
You can’t blame them. Why should they pay attention to you, if the only time that you communicate with them is to push a sale? The thing about content marketing is that it’s a continuous process. As such, it’s best to entrust that to one of the following agencies. From search engine optimization to content distribution, they’ll help in more ways than one.
Top Content Marketing Agencies for 2023:
- 1. Moburst
- 2. Disruptive Advertising
- 3. SmartSites
- 4. Sociallyin
- 5. NinjaPromo
- 6. Column Five
- 7. Influence & Co
- 8. Animalz
- 9. The Content Bureau
- 10. Brafton
- 11. Omniscient Digital
- 12. Foundation Marketing
- 13. Optimist
- 14. Grow and Convert
- 15. Fractl
- 16. S&G
- 17. Eucalypt Media
- 18. Rep Cap
- 19. Camp Creative
- 20. Epicosity
- 21. Brado
- 22. Racepoint Global
- 23. Digitopia
- 24. The Digital Elevator
- 25. Editor Group
- 26. Avalaunch Media
- 27. Click Giant
- 28. Bop Design
- 29. Savage Global Marketing
- 30. Silverback Strategies
- 31. 3 Media Web
- 32. BayCreative
- 33. Vendilli Digital Group
- 34. Cosmitto
- 35. Brolik
- 36. Codeless
- 37. Content Allies
- 38. Siege Media
- Frequently Asked Questions
1. Moburst
Moburst is rated as one of the top content creation agencies and has worked with household names like Google, Samsung, and Uber. They offer an army or creators who are familiar with social media best practices and experienced at crafting authentic content.
Their creative team will first share insights from previous campaigns and conclusions drawn from their research before they launch a new campaign. This approach helps them to get their clients off to the right start.
Content will then get shared directly on your owned channels. As you’re not paying for their creators’ number of followers, this approach to content is more cost-effective. Plus, you can typically look forward to a turnaround of 10 days, which includes revisions.
Other key services include:
- Localizations
- Media buying
- Website development
- Video production
- Email marketing
Moburst
Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...
Best for:
Businesses of all sizes
Moburst
Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...
2. Disruptive Advertising
Brands interested in a long-term partnership can check out Disruptive Advertising, an award-winning digital marketing agency based in Utah. They’re pretty selective and prefer to work with clients on a long-term basis.
They can also be a good choice if you’re searching for something different. They don’t want to be classified as a normal agency. By rejecting the norms, they’re on a mission to disrupt the industry (hence, their name).
Their team can help you to create powerful creatives by combining static content with motion ads. When working with them, you’ll be assigned a dedicated designer who’ll take creative risks while ensuring all your brand elements are incorporated.
Other key services include:
- Paid search
- Paid social
- Amazon marketing
- Search engine optimization (SEO)
Disruptive Advertising
Most marketing leaders struggle to find a proactive, strategic agency partner with the expertise, services, & vision to drive long-term results online.
Best for:
Businesses of all sizes
Disruptive Advertising
Most marketing leaders struggle to find a proactive, strategic agency partner with the expertise, services, & vision to drive long-term results online.
3. SmartSites
Whether you need content for your website or social media pages, SmartSites will be a smart choice. They’re rated as one of the top digital marketing agencies and have generated millions in revenue for their clients.
If you want help with website content specifically, their team of writers can help you to plan your content as well as write it. If you already have content, they can help to optimize the content by proofreading it. Whatever they create, you’ll own.
Then, to help you increase brand awareness via social media, they’ll create personalized content and graphics. All the content and graphics that they create will first get sent to you for approval.
Aside from website and social media content, they can also help you with blogging and email newsletters. With both of these content formats, they’ll complete comprehensive research, whether that involves taking a closer look at what your competitors are doing or searching for relevant keywords.
Other key services include:
- Landing page design
- Website maintenance
- Pay-per-click (PPC) ads
- SEO
- SMS marketing
SmartSites
Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites 💡 is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSi...
Best for:
Small and Medium Size Businesses
SmartSites
Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites 💡 is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSi...
4. Sociallyin
For help specifically with social media content production, you can check out Sociallyin. They look to insights instead of merely the latest trends when creating content. This way, they create posts that actually work and will generate long-term success.
Their team has done this for over 10 years, during which they’ve had plenty of time to structure their approach. Each new project gets kicked off with a comprehensive content strategy session. After getting to know your brand identity and target market demographics, they’ll brainstorm content ideas, create a brief, and move on to production.
From user-generated content to ad copy, their services include various content options. For example, for Samsung they created and executed a B2B content plan that covered over 10 different verticals.
Other key services include:
- Social media strategy
- Community management
- Influencer marketing
- Social selling
- Paid social
Sociallyin
SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.
Best for:
Businesses of all sizes
Sociallyin
SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.
5. NinjaPromo
B2B businesses can check out NinjaPromo, a full-service digital marketing agency that includes B2B content marketing in their list of services. From research to distribution and basically everything in between, you can entrust all the key steps to their team. They can also use various formats, including written form, multimedia, and graphics.
What makes them such a great partner for your content needs is that they will tailor the content to your target audience and keep posting time in mind to increase the reach of your newly created assets. They will also track the content’s performance and adjust continuously.
Other key services include:
- Web design
- Video production and marketing
- Influencer marketing
- Branding
- Web design and development
- Mobile app design and development
NinjaPromo
Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.
Best for:
Enterprise, Small and Midmarket Businesses
NinjaPromo
Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.
6. Column Five
Column Five is a B2B-focused agency that concentrates on content marketing and brand development. They help their clients, which include global names like Dropbox, Adobe, and Netflix, leverage the power of storytelling, helping them to foster relationships and acquire lifelong customers.
Their philosophy — the best story wins. As such, in all the work that they do, story is always prioritized. It’s emotional, memorable, and personal.
From customer personas to channel planning, they will help with various tasks involved in formulating a solid content strategy. Their team will work with you to find the strongest stories and communicate it via various formats including social media content, explainer videos, and ebooks.
Basically no challenge is too big of an ask for them — not even having to review a year like 2020 in a celebratory way. That’s exactly what they did for Netflix when tasked to create a 2020 year-in-review campaign. The video that they created generated nearly half a million views.
Other key services include:
- Brand strategy and guidelines
- Customer journey mapping
- Media planning
- Paid social
Column Five
Column Five is a creative content agency based in Southern California and Brooklyn, helping brands discover and tell their best stories.
Best for:
Enterprise, Midmarket and Small Business
Column Five
Column Five is a creative content agency based in Southern California and Brooklyn, helping brands discover and tell their best stories.
7. Influence & Co
Influence & Co. has helped their clients to fulfill their goals since 2011 when they created a solution based on their own in-depth knowledge of online publishing. Their team of 50+ marketing pros merges your expertise with SEO best practices and their media relations to create strategic, high-quality content.
From blog posts to guest posts to case studies to whitepapers, they can create various types of content. Alternatively, if you want to keep it more short and visual, they can also create infographics.
Whether your focus is SEO, thought leadership, lead generation, or sales enablement, they can help. For example, when the fitness company FitOn wanted to build thought leadership, Influence & Co. created an earned media strategy that included targeted press pitching and guest-contributed content. The result — thousands of social shares and over 10 press mentions in leading publications like Forbes and TechCrunch.
Their content marketing services include:
- Content and technical website audits
- Content strategy
- Keyword research
- Content amplification
- Public relations
8. Animalz
For help specifically with long-form content, you can check out Animalz. Headquartered in New York, they’re a content market agency that uses high-quality, long-form content to connect companies with their target audience.
They strive to create content that’s knowledgeable, trustworthy, authoritative, and compelling, whether that’s in the form of blog articles or case studies or something a bit different like video scripts. Their team of researchers, strategists, writers, and editors can also help you to land more leads by creating ebooks, landing pages, and whitepapers. Then, to help you promote and distribute your new content, their services also include link building, email copy, and social media copy.
For example, they helped Sellbrite, a multichannel selling tool, to pivot their content marketing strategy by helping them to make their focus more specific (aka niche down). By starting to target product-specific, long-tail keywords and adapting their product messaging accordingly, they managed to increase their monthly blog visits by over 250% in just a single year.
Other key services include:
- SEO consulting
- Keyword research
- Link building
- Conference presentations
9. The Content Bureau
B2B businesses that provide tech, financial, or professional services can check out The Content Bureau. For over two decades, they’ve crafted marketing content for the likes of Deloitte, PayPal, and RSA Security.
Before you read further, take note of the price tag that comes with their services. The minimum spend for your first project is $25,000. Also, they mainly create long-form content pieces like whitepapers or a big volume of content pieces like a blog post series or an entire campaign.
If you’re happy with both these “conditions”, their wide range of services mean that you too will most likely end up spending in the region of $100K per year, like the majority of their clients. In fact, over half of their revenue in 2022 was generated by clients that have used them for five years (if not longer).
Their first focus is to create what they like to call “foundational thought leadership marketing assets”, like reports and videos. After they’ve tackled this task, they’ll shift their attention to activation content such as landing pages, blog posts and articles, and ads.
For example, for PayPal – one of their long-time clients of over 15 years – they’ve created custom PowerPoint decks. For this specific project, PayPal has praised their flawless execution, even when faced with a nearly impossible deadline. It’s this type of dedication that has made The Content Bureau an integral part in the success of all of PayPal’s campaigns.
Their content marketing services include:
- Ads
- Interactive PDFs
- Playbooks
- Style guides
- Web design
- SEO
10. Brafton
Brafton is one of the highest rated content marketing agencies on Clutch. According to their website, what sets them apart from other firms in this niche is their ability to calculate creativity. They know that there’s a scientific process needed to create data-led, digital content that converts. Also, no work gets outsourced or written in such a way to mislead or seek sensation.
Their end-to-end content creation process is based on three steps. Only after they understand your brand will they start developing content. Though, that’s not where they end. The final step is always to optimize your long-term strategy.
They’ve worked with thousands of clients across a long list of industries. How they’ve helped a global IT services company to generate more inbound leads is just one of their several success stories. They did this by concentrating their efforts on getting more people to visit the company’s blog which would in return help their conversion landing pages to capture more leads. Their strategy paid off and their client enjoyed a 51% uplift in organic contact from submissions.
Their content marketing services include:
- Blog content creation
- Video content production
- Full-service email marketing
- Content marketing strategy and consulting
- Technical SEO
- Persona creation
- Marketing automation
11. Omniscient Digital
B2B software companies can check out Omniscient Digital that’s trusted by names like Jasper, Hotjar, and AppSumo. Based in Texas, they’re on a mission to help B2B software companies create content strategies.
There are four steps in their approach: research, strategy, production, and promotion. Auditing and analyzing are their first steps. Armed with their findings, they’ll create a content roadmap report and shift their attention to producing ready-to-publish articles. Then, to maximize your newly crafted assets, they’ll create white-hat backlinks with websites that have a domain rating of at least 50.
For proof of their capabilities, you can refer to several case studies shared on their website. For example, for Jasper, one of the leading AI writing tools, they increased their blog organic sessions by over 800% and blog-attributed product signups by 400 times. For AppSumo, they generated equally impressive results and grew their organic traffic by more than 840%.
Pricing starts at $10,000 per month for full-service engagements.
Their content marketing services include:
- Content strategy
- Content production
- Content optimization
- Link building
- Technical SEO
12. Foundation Marketing
Foundation Marketing is another leading content marketing agency that serves B2B brands. Their team of strategists, writers, directors, and dreamers has worked with a number of industries including office supplies, software as a service (SaaS), and safety equipment.
From visual-heavy infographics to short social media posts to long-form blog posts, they can create various types of unique content that Google and other channels will love. In addition to Google, they also use a long list of channels for distribution including communities, forums, and popular social media networks like Facebook, LinkedIn, and Reddit.
Everything that they do is based on research and data. This attention to detail has helped them to get their content featured on leading online publications like Business Insider, Forbes, and Mashable. On the topic of research, they also publish research-backed essays that will help you to learn from the strategies employed by other leading SaaS names and plan for your future marketing campaigns.
Their content marketing services include:
- Strategy
- Content creation
- Distribution
- SEO audits
13. Optimist
Startups and growth-stage businesses can check out Optimist. They’re a remote, full-service growth-focused and SEO content marketing agency. When working with Optimist, you’ll be assigned your own custom-built team that’s been selected based on your industry, requirements, and business goals. This team will include content and SEO strategists as well as a lead writer and designer.
They also take a slightly different approach when it comes to content marketing. Everything starts by first getting to understand your niche and business. Once they have a well-defined strategy, they’ll start with the process of creating high-quality content engineered to work within this strategy. For them, it’s all about maximizing the value of each content piece.
Their clients include HelloSign which was acquired by Dropbox for a whopping $230 million in 2019. Optimist helped HelloSign to grow their traffic by over 1,300% which helped to pave the way for this acquisition.
Their content marketing services include:
- Outreach
- Paid promotion
- Distribution
14. Grow and Convert
After identifying a huge gap in the market (a lack of content marketing agencies that held themselves accountable to ROI), Grow and Convert’s founders got together to start an agency that would do more than simply churn out content. They made it their goal to be accountable for both the content that they create as well as the results that it generates.
They describe themselves as an SEO-focused content marketing agency that works with both B2B and B2C brands. From keyword research to the actual content writing to analytics, their team can take care of the entire process. This approach has helped them to create and rank hundreds of content pieces on Google’s first page.
Pricing starts at $10,000 per month. However, if their services are too expensive for your business, you can also check out their content marketing course that will teach you their process for a one-time fee of only $699.
Their content marketing services include:
- Optimization
- Publishing
- Link building
15. Fractl
Headquartered in Florida, Fractl’s mission is to drive organic search growth. They do this by combining content development with technical SEO and PR strategies. The content that they create is engaging, informative, and backed by data. This helps their clients to earn backlinks, media mentions, and, ultimately, more traffic.
They divide the content that they create into two groups: link-worthy content and rank-worthy content. It’s this classification that informs their approach to content creation.
To generate rank-worthy content, they identify relevant questions asked by your target market and provide authoritative answers. To craft link-worthy content, they research compelling topics in your industry and use a relatable angle to come up with original surveys and studies.
Using this approach, they could earn links from nearly 1,000 unique domains for a leading home improvement marketplace in just a year. On top of the online buzz, the content that they’ve created for this brand also helped them to land placements on TV.
Other key services include:
- Digital PR
- SEO
- Organic growth strategy
16. S&G
S&G (aka Stunts and Gimmicks) is an award-winning content marketing agency that’s based in New York and Miami. For four consecutive years, The Content Marketing Institute has included them on their list of the top 50 global content marketing agencies. Their goal — enable brands to communicate with their target audience via authentic content campaigns.
Included in their list of services is custom content creation. This is ideal if you already have a strategy and your own in-house team in place, but simply need help with pieces like news releases, surveys, videos, etc. from time to time. In this case, their team will work as an extension of your team.
Then, to help you make the most of your custom content pieces, they can help with owned content, earned content, or paid content amplification. They can also use their list of contacts to help you build connections with the leading commentators in your niche.
Their content marketing services include:
- Custom content creation
- Content amplification
- PR and media outreach
- Video marketing
17. Eucalypt Media
Eucalypt Media describes themselves as “an agile content marketing agency with superpowers”. Their team has worked with various industries and has helped everyone from startups to enterprise brands and everything in between.
Located in Jacksonville, Florida, they choose to keep their agency small. Plus, for each new client, they carefully curate a custom team, helping to deliver a more boutique-like experience.
Their team might be small, but they’ve collaborated with the likes of Ogilvy and Mather and The Atlantic’s marketing department. In addition to working with individual businesses, they’re also available for similar collabs with bigger marketing agencies.
Compared to some of the other agencies on this list, their services are also more budget-friendly. One-time campaigns start at $5,000, but if you’re interested in signing a retainer, packages start from as little as $1,500.
Their key services include:
- Employer/talent branding
- Strategic marketing consulting and audits
- Content creation
- Graphic design for print and the web
- PR
- Thought leadership
18. Rep Cap
Rep Cap is a decentralized agency, serving a global base of customers. They are based in Baton Rouge, Los Angeles.
Their goal is to share helpful, interesting, new ideas with your customers and prospects. They help you create content that strengthens your business from the inside out. Their focus is on B2B.
Rep Cap understands the importance of content to your marketing efforts. This includes blogs, reported articles, email newsletters, white papers, guides, books, research, surveys, and lead-generation packages.
CEO, Mary Ellen Slayter, founded Red Cap in 2011, after working as a journalist at The Washington Post and SmartBrief. The agency’s former clients include Bullhorn, Aon, Bloomberg, and Ebix.
19. Camp Creative
Camp Creative describes itself as a holistic digital agency from the United States. It is based in San Francisco, California, and has another office in Bend, Oregon. The agency offers a full range of marketing strategies, creative content, and inbound marketing services, including content marketing.
They understand the importance of creating content that showcases your industry knowledge and expertise to help you gain influence over your audience and earn their trust.
They see content marketing as a vital component of an overall inbound marketing strategy. It starts with customer research, customer personas, and business goals. They see content marketing as having four steps: research, identify, publish, and analyze. Camp Creative also recognizes the importance of good content for your SEO efforts.
Camp Creative has a wide range of clients they have worked with, including Adobe, Google, Glassdoor, Nissan, Yahoo!, FireEye, HP, Girl Scouts, Fujitsu, and Chase.
20. Epicosity
Epicosity considers itself an ideas company. The services it offers include strategy, design, web development, experiential marketing, digital, creative, video, public relations, and media planning and buying.
It is based in Sioux Falls, South Dakota, but works globally. Its past clients include Feeding South Dakota, Sprint, American Heart Association, and South Dakota State University.
Epicosity has received several awards since its establishment in 2008. These include a Gold Winner in the 2018 MAC Awards, 19 Telly awards in 2018. Moreover, the company is a HubSpot Platinum Agency Partner.
Epicosity works with clients in a variety of sectors, including outdoor, healthcare, finance, education, communications, and others.
21. Brado
In 2019, Brado acquired Ghergich & Co, founded by A.J. Ghergich in 2012, because they saw the need to integrate SEO, Social Media & Content Marketing in their insight-driven marketing firm. If you want to be successful in the future, you must win with your content. They believe they can help you create compelling, persuasive content that earns your customers attention and earns better rankings.
They offer a full range of content marketing services, including content strategy. They provide long-form articles that include topic research and creation of a mini-infographic with each expert-written in-depth article. They can also produce shorter micrographics articles, of about 600 words, full-size infographics, editorial content, and eBooks, typically 20 to 40 pages in length.
They recognize the importance of editorial content, that is not advertising-based. It’s the reason a customer came to a website or subscribed to a blog in the first place.
22. Racepoint Global
As Racepoint Global’s name indicates, they’re a global communications agency, headquartered in Boston, MA but with 9 offices scattered throughout the United States, China, and the United Kingdom. They’re larger than most of the other agencies listed here, with about 420 employees.
Racepoint Global partners with clients to build channel-agnostic communications strategies that engage their audiences in authentic, meaningful ways. They offer a wide range of services including public relations, strategy & planning, public affairs, influencer marketing, video & content production, marketing, crisis communications, creative strategy, paid media, and measurement and analytics. Although many of their services are centered around traditional and online PR placement, Racepoint Global also offers content marketing and social media marketing.
Their past clients have included Panasonic, Media Tek, Normatec, and Marketo. They focus on working with B2B, technology, and healthcare brands.
23. Digitopia
Although newly named, Carlsbad, CA-based Digitopia has been on the scene for longer than most of the agencies listed here. They offer a full range of digital marketing services, including strategy, paid advertising, SEO, CRO, inbound marketing, social media, HubSpot marketing, marketing automation, and content marketing.
The current agency is the result of a merger between Elevator Agency and Organik SEO in late 2018. Digitopia works with brands to build their digital marketing ecosystems for long-term sustainable growth.
Their past clients include Toshiba, T Systems, Emmy’s Organics, Suja, and Forager Project.
Digitopia is a certified Benefit Corporation, a global movement of companies using business as a force for good. These are more than 2,400 Certified B Corporations across more than 150 industries in 50 countries.
24. The Digital Elevator
Florida-based, The Digital Elevator, is primarily an SEO agency, with an eye for design. It offers its clients services in SEO, local SEO, content marketing, web design, email marketing, and hosting.
They use content marketing strategies steeped in research and analysis. They look for opportunities to introduce pictures, videos, infographics, whitepapers, articles, blogs, and press releases into the mix depending on the needs of each client. Each of their content strategies is customized for individual clients, allowing them to focus on their most lucrative offerings and therefore provide the best return on investment.
The Digital Elevator constructs content with two audiences in mind- the people searching for the content and the search engines that bring that content to those people. Their strategy uses elements of keyword research as well as the reverse engineering of industry trends to create content plans that hit the right people at the right time. They also look into what their clients’ competitors are doing to determine how we can one-up them.
25. Editor Group
Editor Group delivers expert writing, proofreading, editing, and related services to business and government clients worldwide. They have offices in Sydney, Australia, Singapore, and New York, USA.
Editor Group was founded in 1998. They write, research, edit, proofread, advise, and coach to help you use the power of great writing and perfect grammar to grow sales, secure investment, or achieve success in government.
They create almost anything that your organization might need to write or edit, including ads, annual reports, articles & blogs, brochures, case studies, emails & letters, media releases, newsletters, prospectuses, research reports, speeches, tenders & proposals, video & audio scripts, websites, and white papers.
26. Avalaunch Media
Avalaunch Media is a full-service digital marketing agency from Silicon Slopes, Utah. They handle all facets of digital marketing, including SEO, PPC, and content marketing. They are included in Utah’s top 50 fastest-growing companies, as well as the Inc. 5000 list.
Their services include video & motion graphics, pitch decks, presentations & webinars, infographics, eBooks & whitepapers, interactive graphics, social video, sales enablement & collateral, branding & identity, graphic design, copywriting, and business proposals.
Avalaunch Media work with brands to craft unique stories in a way that resonates. They go deeper than a simple blog post or article: They breathe life into content through visuals, interactivity, and motion. They then amplify their clients’ content to ensure it is seen by the masses.
27. Click Giant
Click Giant is a digital marketing agency based in Charleston, South Carolina. While they offer everything from social media, web development, PPC management, SEO, and content management, they position themselves as a partner to help you improve your brand exposure online. To do this, Click Giant gets to work on a health check of your website, developing a strategy to take your brand to the next level.
Their content marketing services focus on building online authority through high-quality content. This means regular blogging, and offering valuable industry news. They also offer video marketing (important in today’s evolving digital marketing landscape), making sure that you don’t just show up for text-based content but also rank for video. Click Giant is a small firm and was founded in 2008.
28. Bop Design
Bop Design is a B2B Web design, content marketing and branding agency. Like in-touch firms in the B2B market, they’re very sensitive to the nature of the B2B sale. B2B messaging and content are not the same as B2C, and that’s where Bop Design shines. They’ll help you create a powerful funnel designed to nurture your buyers and turn them from prospects into hot leads. Their content marketing services include social media marketing, powerful copywriting, effective email marketing, and SEO.
Bop Design was founded in 2007. The firm has offices in Orange County, Los Angeles, New York, and is headquartered in San Diego.
29. Savage Global Marketing
Savage Global Marketing is a digital, branding, advertising, and content marketing agency. They offer a strategic approach to digital marketing, one that dives into the development of effective SEO, search engine marketing, social media marketing, web design, and content in email marketing. And if your goal is to generate more awareness for your brand, the firm will help you do so through media planning, and dial things up with video.
The agency places strong emphasis on the importance of bridging the content gap between brands and consumers, and what the latter really wants. And we think that’s a smart approach. As brands focus on putting their best feet forward online, they often miss important steps, leading to unrefined messaging and watered-down value propositions. Savage Global Marketing is based in Florida and was founded in 2014.
30. Silverback Strategies
Silverback Strategies offers paid search and media, editorial SEO, content and social media marketing, data analytics, and web design services. Like some of the smartest digital marketing agencies out there, they stress the importance of working closely with clients. In fact, they want all of the clients to see their team as part of in-house teams. Their ethos has served them well, leading to the opportunity to work with large brands. Their clients include Mattress Warehouse, LexusNexis, Strayer University, Moody’s, and Discovery Education.
And when it comes to results, they know how to deliver. Silverback gave Ritz-Carlton’s Residencies a 300% boost in sales through a strategic SEO campaign. They also helped Sitka Salmon, a boat-to-doorstep fresh fish delivery brand, see a 107% increase in year-on-year sales . Silverback Strategy is based in Virginia and responded in 2007.
31. 3 Media Web
3 Media Web is a full-service digital marketing agency. They offer strategy and planning, search engine optimization, digital advertising, lead generation, content marketing, social media marketing, and strong reporting and analytics. Like other agencies, their work starts with in-depth research. They establish who your audience is, and what matters to them in the search for solutions your brand offers. They worked tirelessly to create perfect content that’s promoted and distributed through channels where your audience spends their time. Once your content is out in the wild, they begin measuring and reporting on how effective it is.
3 Media Web works with growing organizations and is partnered with brands like Marketo, Salesforce and HubSpot to help businesses that rely on these technologies. The agency was founded in 2001, is headquartered in Central Massachusetts and has an office in Western Michigan.
32. BayCreative
BayCreative is a full-service agency for B2B brands. They’ve been around for over 20 years and worked with hundreds of happy clients. Their services include website design, content creation, inbound lead generation, SEO, user interface and experience design, advertising, video animation, and pay-per-click advertising.
These services come together with strategy to help grow your brand. BayCreative drives awareness by creating the right digital experiences for your buyers. They believe in automation, making technology do the heavy lifting to generate results faster. BayCreative’s main office is in San Francisco. They also have a South Bay, Bay, and Los Angeles branches.
33. Vendilli Digital Group
Vendilli Digital Group wants to be known as your one-stop web presence shop. They offer inbound marketing, web design, and local is SEO services. They believe in creating the ideal buyer’s journey, helping your customers move from being strangers to visitors, becoming leads, customers, and later promoters. To help your brand grow, they deploy sales enablement strategies, content marketing tactics, and ensure that all creative work is backed by strategy and important elements like CRM integration, reporting and analysis.
They are also a HubSpot partner, making it easy to work with them on highly strategic initiatives, should your brand use the content marketing platform. Vendilli Digital Group was founded in 2007 and is based in Pittsburgh, Pennsylvania.
34. Cosmitto
Cosmitto is all about strategy. And today, that’s a crucial part of being online. Their services include digital advertising, website design and development, email marketing and automation, social media management, search engine optimization, and content strategy and creation. Cosmitto prides itself in offering highly customizable services that connect each other like pieces of a puzzle. What you get is a well-designed and well-oiled marketing machine made to generate results.
Cosmitto has worked with popular brands like the University of Pittsburgh Medical Center to help grow their social media filling to over hundred and 138,000 and drove 239,000 pledges as part of their Dignity and Respect campaign. The agency also helped Rinovum Women’s Health generate more awareness and boosted their monthly blog traffic by 31% while giving the brand a 23% jump in website traffic. Cosmitto is based in Pittsburgh, Pennsylvania, and was founded in 2010.
35. Brolik
Brolik is a growth strategy agency. They offer digital marketing, web design, branding, and video production services. As a growth agency, Brolik uses their services as integrated solutions that blend together to help brands reach the right audience and convert more leads into sales. Their approach to helping brands grow delivers results. The agency helped real estate startup Houwzer generate a 137% in annual growth through strategic content marketing and web design campaigns. Brolik was founded in 2004 and is based in Philadelphia, Pennsylvania.
36. Codeless
Codeless prides itself on producing “SERP-topping content” that generates “server-crashing” traffic for its clients. The Colorado-based company creates various content (including audio, video, and images) at volume with a larger team across different channels simultaneously, which founder Brad Smith describes as content production, and not mere long-form/blog creation. Its partnership with project management tool Monday.com resulted in over 380 top three new ranking positions and more than 820 first-page rankings.
The customized workflow for each of their clients involves: strategy (keyword search, topic listing, ranking plan), production (style guide creation, content outlines, draft analysis), and optimization (editing, plagiarism checks, CMS formatting, on-page search optimization).
Codeless is upfront about its services, listing three types of plans each for 1) SEO + content and 2) SEO, content + PR. Its sister company Userp.io, which specializes on digital PR and link-building thrust, provides support for the second service.
- Startup ($7,500): a minimum of five pieces of 2k-word content/mo, site audit and content-driven SEO strategy, custom illustration, secondary research (statistics, graphs, and others), SERP and SEO analysis, headline writing and draft reviews, monthly reporting, quarterly strategy calls.
The Startup plan that includes PR services ($20,000) covers outreach minimums of DR 60+ with 25k traffic.
- Scale ($12,500): a minimum of 10 pieces of 2k-word content/mo. The plan includes everything in startup plus primary research (interviews, expert quotes, and more), writer replacements and rewrites, cost/piece volume discount, conversion optimization strategy, and monthly status calls.
The Scale plan that includes PR services ($30,000) covers outreach minimums of DR 65+ with 50k traffic.
- Volume ($20,000): a minimum of 20 pieces of 2k-word content/mo. The plan includes output provided in the Scale package plus weekly status calls, dedicated writer sourcing and editing as well as a dedicated editor and account manager.
The Volume plan that includes PR services ($40,000) covers outreach minimums of DR 70+ with 50k traffic.
37. Content Allies
Content Allies helps you maximize your podcasts from pre-production to post-production. Its pre-show support covers strategy (topic ideas and guest sourcing), guest coordination (weekly interviews with ideal prospects and strategic partners), show prep, scheduling, artwork, and directory submissions. After your show, Content Allies repurposes the episodes into various formats to maximize revenue: from transcripts and quote blocks to show notes and SEO-optimized blog posts. The agency also edits the audio/video files so that they can be uploaded onto all online platforms—Google and Apple Podcasts, Spotify, YouTube, and social channels. It partners with Process Street to record and track podcasts produced.
Serial entrepreneur Jake Jorgovan, who founded Content Allies in 2018, targets B2B companies, having worked with big brands such as Facebook, Siemens Energy, Alibaba, SaaS Connect, and more. The agency is currently the producer of these podcasts: Talent Acquisition Leaders, Life in the Cloud, and Illuminate Higher Education.
38. Siege Media
Siege Media focuses on data and SEO in helping brands improve their online ranking and ultimately achieve, or even exceed, their ROI targets. Combining these two elements together, its team develops content with high link intent or content that other people from students to journalists will like to link to their written output. The content is then sent to big-name publications, reporters, and top-end bloggers.
A four-time Inc. 5000 lister, Siege Media has three core offerings:
- Distribution – content marketing, link-building, SEO consulting (including keyword search, content pruning, internal linking audits, SEO A/B testing, title tag optimization, page speed optimization, user experience assessments, information architecture analysis, indexation best practices)
- Design – content creation, blog design, and graphic design
- Production – copywriting, photography, and video production
Set up in 2012 and headquartered in California, Siege Media works with e-commerce businesses, marketplaces, fintech startups, and SaaS companies. Airbnb, BuildDirect, Combinator, Intuit, Tripadvisor, and Zillow are just some companies that it has helped scale through earned links from Business Insider, Fast Company, Fortune, Refinery29, and Time.
Deliverables of a Great Content Marketing Company
This shortlist will already help to narrow down your search. Though, 13 is still a lot to reach out to and you’ll need to use more criteria to help you find the one.
To help you, keep the following deliverables in mind as you continue with your agency hunt:
1. SEO audits
An SEO audit will give you valuable data you need to build your strategy. In addition to technical aspects like speed and mobile responsiveness, it will identify keyword opportunities on which you can build your content plan.
2. A content gap analysis
This is especially important if you already have a blog or social media accounts set up. A content marketing agency should also show you how and where you can improve your content.
3. A process of tracking and measuring results
There should be some system for monitoring the results. After creating your content pieces, the agency should keep an eye on how the specific piece performs and optimize it accordingly. A lot of resources go into creating digital assets and you’ll want to work with an agency that views maximizing each piece as part of the job.
Wrapping Things Up
Many of these agencies focus on B2B companies, but the truth is that any industry needs to include sharing valuable content as one of their (daily) habits. For B2B brands in particular, content marketing can be useful for shortening the buyer’s journey. Also, considering that their products are typically more challenging to understand than popular products like yoga mats sold by eCommerce brands, it becomes even more important to work with a team of writers that know how to unpack processes, whether that’s by means of video or blog posts.
Frequently Asked Questions
Who are the leading content marketing agencies?
With content marketing, you create and share useful and relevant content articles, images, and videos to potential customers, helping them to solve their problems. Many businesses prefer to outsource this work to a specialist content marketing agency. These include:
Rainmakers.io
Camp Creative
Rep Cap
Epicosity
Ghergich & Co
Racepoint Global
Digitopia
The Digital Elevator
Editor Group
Avalaunch Media
Click Giant
S&G Content Marketing
Bop Design
Savage Global Marketing
What companies use content marketing?
You will find case studies of many companies using content marketing across the Net. Indeed, most significant companies use content marketing to some extent. But you don’t need to be big to benefit from content marketing – many small businesses, even soltrepreneurs, engage in content marketing. Some of the more recognizable names of companies participating in content marketing include American Express, Domino’s, Virgin Mobile, Lyft, GE, Rolex, Walmart, Coca-Cola, IBM, and Taco Bell.
What is content marketing?
Content marketing is a type of marketing used by brands to share value with their target audience. It involves the process of creating and sharing online content pieces such as videos, blog posts, and other types of written content to stir interest. The main goal isn’t to promote the brand’s offering necessarily, but rather to attract interest and engage audiences.
What are the advantages of content marketing?
Content marketing helps to lay the foundation to any inbound marketing strategy and can offer many benefits. It can, for example, help to:
- Boost brand awareness, visibility, and recognition
- Build deeper relationships with target audiences
- Create trust
- Position brands as authoritative sources and experts in their niche
- Generate website traffic
- Open a new communication channel
- Guide potential customers through the buyer’s journey
What are the most popular types of content marketing material?
There are various types of content marketing material. Some of the most popular formats include:
- Blog posts and articles
- Press releases
- Infographics
- Podcasts
- Social media content
- Newsletters
- Quizzes and surveys
- Whitepapers
- Reports
What tools can you use to help you with content marketing?
Instead of partnering with a content marketing agency, you can also invest in tools to help you with the process. You can, for example, get a social media management tool like Loomly or Hootsuite. To help with email marketing and landing pages, you can, for instance, check out a tool such as GetResponse. Then, to help you with SEO and content writing, you can check out tools like Frase, Hemingway App, and Grammarly.
What are some of the best content planning tools?
Content planning forms a big part of any successful content marketing strategy. A content planning tool can help you to streamline your efforts. You can, for example, check out:
- Trello
- monday.com
- Asana
- Canva
- Hootsuite
- Loomly
- Brandwatch
