7 Best AI Copywriting Tools to Use for Better Ideas and Efficiency

1. Jasper.ai

Jasper helps you “stop chasing word count and start pursuing ideas” through its Command and Recipe features. Available under the platform’s Boss Mode plan, the Command feature can carry out an instruction containing an action, structure, and direction. For example, you can type: “write + a video description + about how to fix a flat bicycle tire.” Meanwhile, you can make a series of commands to create a Recipe for long-form documents.

Another option is to use Jasper Chat, which Business and Boss Mode subscribers can enjoy. You can type an instruction in the chat box and watch the Jasper bot fulfill it. Similar to making a command, your message should contain an action (example, summarize), your expected output (this transcript), and direction (about the brain and gut connection). Or you can ask the bot a question, such as: “How can bookkeeping services help you weather inflation?”  The chatbot’s answers come from materials from the web until the summer of 2021. You can then choose from Jasper’s suggested answers and refine them further with another command “Shorten this paragraph to two sentences.” The good news is that using Jasper Chat won’t eat up any of your word credits.

The tool has 50 pre-built templates and a Chrome extension. The platform can understand 24 languages and can generate content in 25 languages.  Users can click “Official Bootcamp,” which serves as Jasper’s on-demand training hub, containing guides and videos on how to use the software. At the same time, you can also book a spot for their 101 Training. 

Jasper has three subscription packages. The Starter and Boss plans are available on a free 5-day trial with 10,000-word credits. The Starter Plan begins at $24/month with 20,000-word credits. This plan allows up to 5 users to access all templates, the Chrome extension, and email support.  The Boss Mode Plan begins at $49/month with 50,000-word credits. This plan gives you access to Jarvis Command and Recipes, Grammarly integration, and live chat support. Boss Mode users can also interact with Jasper Chat, the platform’s chatbot. However, you may need to fact-check responses if you use the bot to research data. Meanwhile, the Business Plan starts at $499/month and can accommodate over 5 users. Plan holders can enjoy workspace admin features, document sharing, custom AI templates, personalized training, and a dedicated account manager.

2. Anyword

Anyword claims to be the first AI copywriting tool with predictive performance scoring for the content it generates. After keying in your desired format, style, and tone, the tool generates variations of AI copy arranged from the highest to the lowest score. You can later scan your content with Anyword’s plagiarism checker, which you can access using the tool’s Blog Wizard.

Moreover, the platform’s customer persona feature allows you to describe your target audience for a more tailor-fit ad copy. Make keywords relevant to your industry and brand appear in Anyword’s text suggestions by saving these terms and other popular words related to your brand in its Preset Keyword Library. Also, you can use the platform to optimize your existing ad copy by using its Paraphrasing Tool. Meanwhile, the Ad Copy Generator can customize your content to make it ready for placement on the platform of your choice: Facebook, Google, Twitter, LinkedIn, Pinterest, Outbrain, and Taboola.

The platform supports 28 languages. Its users saw a 30% rise in conversion rates since using the software. Its free trial covers a 5,000-word credit or seven days, whichever ends first. You can access real-time predictive performance scoring, analytics, and custom automation in the higher-paid plans.

You can “teach” the platform’s AI to write according to your brand’s style and tone through Power Mode under custom templates. You can train Anyword’s AI to produce up to five custom writing styles. For the AI to effectively learn each category, you must import text and ad samples into Anyword. The samples you feed per category must have a similar tone and style. Do you want to optimize every webpage on your website? You can do so and even test many copy variations simultaneously when you sign up for the Website package.

3. Copy.AI

Copy.AI is ideal for blog writers, social media managers, and email marketers. It names top brands like Microsoft, eBay, Ogilvy, and Nestle among the 4 million professionals and teams that use its software. Like Anyword, Copy.AI produces several versions of the ad copy or any content that you programmed the system to create. You can later copy the version you want or ask Copy.AI to generate more content from your preferred sentence or paragraph.

The platform also has sentence and paragraph rewriting tools for improving existing copy and a paraphrasing tool that rephrases content from your original references. Moreover, you can use Copy.AI to generate product names and fitting acronyms for your business, event, or team.

Do you need to craft the perfect email for every stage of a customer’s journey? Copy.AI claims to save 80% of email writing time with templates for cold outbound, lifecycle, nurture, follow-up, event promotion, and discount emails. The platform’s template library has business, careers, HR, marketing, personal, real estate, and sales categories.

Copy.AI integrates with most CMS and recognizes 25 languages. It also has a Google Chrome extension. This tool has a free and paid Pro Plan, which you can pay monthly or annually. The Free Plan accommodates one user only and gives you access to over 90 copywriting tools and its blog wizard tool. However, you’re only limited to 2,000 words monthly. Meanwhile, Pro Plan users get everything on the free plan but enjoy unlimited word credits and 5-user access. They also get priority email support and access to the newest features. You can contact Copy.AI directly for subscriptions covering over 20 seats.

4. Writesonic

For as few as five words to describe your topic, Writesonic can generate an SEO-optimized piece of content for your campaign. In particular, its Article Writer can produce a 1,500-plus-word document for you within seconds after you supply a title, language, and quality (average, good, economy, and premium).  The platform promotes its services to various types of written content creators—writers, marketing teams, entrepreneurs, and eCommerce stores.

Writesonic’s over 65 templates help you develop ads, Quora answers, customer review responses, “pain-agitate-solutions” writeups, and more. The software can also upload content (ad copies, product descriptions, and others) in bulk. Are you making a “trends report”? The software’s Chatsonic AI chatbot works with Google Search to help you search for data faster, whether with a written or voice command. The bot can also convert your text into art. 

Writesonic supports 24 languages and integrates with Semrush, Surfer SEO, WordPress.com, WordPress.org, and Zapier. The platform also has a Chrome extension. It offers a free trial comprising 2,500-word credits. You can access its templates, Chatsonic, Landing Press Generator, AI Article Writer, WordPress Exporter, and Zapier integration. If you’re satisfied with its performance, you can subscribe to the Long-Form Plan, which gives you access to bulk processing, the Article Rewriter, and Surfer SEO integration. Meanwhile, Writesonic recommends larger teams try Custom Plans for access by an unlimited number of users to an unlimited number of word credits and custom AI development.

5. Copysmith

Copysmith calls on marketing agencies, eCommerce site owners, and enterprise teams to consider its services for a “better way to scale” their businesses through well-researched SEO content and bulk generation of product descriptions, blog topics, and more. The software displays readability scores to help you determine how the AI-generated copy will resonate with your readers. At the same time, the tool checks for plagiarism through its tie-up with Copyscape, which automatically scans all content produced within Copysmith.

Also, the tool lets you add product photography to your written content through its AI Image Generator. You can use the feature to create lookalike renderings of your product for websites or social media in no time. Your marketing teams don’t have to leave the platform for feedback and approvals of generated content. Your company staff can exchange ad copy, emails, and other documents using its Workflow Queue. Files are shareable in .txt, .docx, .pdf, and .csv formats.

Moreover, Copysmith can produce content and translate over 50 languages. You can use the language feature on all templates except landing pages and blog posts. The platform has integrations with Frase, Google Ads, Google Chrome, Google Docs, Hootsuite, WooCommerce, MS Word, and Zapier.

You can subscribe to Copysmith, which sells the monthly and annual plans below. Take advantage of two free months and rollover credits by signing up for a year. While other AI copywriting service providers set prices according to count word credits, Copysmith counts the number of generated marketing copies across all templates you use. Its Starter Plan covers 75 credits and allows 20 plagiarism checks monthly. Bulk content generation is limited to 50 files only per upload. On the other hand, you get 400 credits and 100 plagiarism checks monthly under the Professional Plan. Bulk generation is limited to 100 files per upload.Copysmith also offers an Enterprise Plan. This provides unlimited bulk import-export and includes unlimited credits, unlimited plagiarism checks, customized templates, and a dedicated account manager.

6. Rytr

Rytr is the most cost-effective option in the list so far, with over 4 million users claiming satisfaction over its straightforward features. Its subscribers include Dell, PWC, Payoneer, Ford, and IKEA. The platform has over 40 use cases and templates, including “text completer” tools (Append Content and Continue Ryting), which finish sentences and paragraphs for you, story plots, and song lyrics. Its Magic Command feature can generate any content type as long as you key in your preferred language, tone, and description of the content you want the software to produce. Meanwhile, watch your sentences and paragraphs shrink into more concise lengths by clicking “reword” and “shorten.”

Rytr offers 36 language and 22 tone options. It generates up to three variants of a piece of content it generates. The platform also has a keyword generator and SERP analysis, which suggests the number of times its suggested keywords should appear in your document for your document to rank high in search engine results. You can also insert an image to support your copy by clicking “AI Image” after supplying some context in the description box. Have you run out of fresh campaign concepts? Let Rytr come to the rescue with its business idea pitches, YouTube video ideas, SEO meta titles and descriptions, and Google Search ads.

The length of the written content and the number of AI images Rytr generates will depend on your subscription. The free version offers up to 2,000 words and five AI images monthly. Meanwhile, you can create use cases and templates specific to your brand with a paid plan. Use Rytr in your favorite email, chat, social media, and document or blog creation platform by downloading its Chrome extension. Plug-ins are also available, so you can use Rytr on Shopify, WordPress, and other project or work management systems. 

7. Writecream

Writecream boasts over 31 tools, including an AI article writer with a built-in plagiarism checker that can compose 1,000-word pieces in half an hour. You can also use this platform to convert long-form articles to scripts and voice-overs for YouTube videos and podcasts. One of Writecream’s selling points is its ChatGenie. The knowledge base of ChatGPT, a common feature in many AI copywriting tools, only covers facts and events up to 2021. ChatGenie is a superior language model because it contains the latest data available on the Internet. Unlike ChatGPT, ChatGenie is accessible on mobile devices. It also supports over 75 languages and doesn’t limit the number of users, no matter what time of day.

Writecream’s other top features include personalized text, image, and audio icebreakers for cold emails or LinkedIn outreach. This software’s human-sounding icebreakers have reportedly helped brands experience a 300% increase in replies. If you wish to add more flair to your outreach efforts, use Writecream ART to generate images based on your prompts. Also, let the tool put AI to work when you need inspiration for personal brand statements, value propositions, catchphrases, slogans, mottos, and email pitches for your seed or angel round funding campaign.

Like Writesonic, this tool has a Quora answers generator, which uses AI to fetch answers from the web. You can click for more “answers” if none of the suggestions from the initial batch satisfies you or until you get the output containing your desired keywords and key phrases.

This tool, which has a Chrome extension and mobile app, offers the most extensive multi-lingual support in our list with 71 languages. More than 250,000 businesses rely on its AI services. As with other services, the number and length of written and audio (icebreakers, voice-overs, and podcasts) content you can generate with this platform will depend on your subscription plan.