Top 22 Affiliate Marketing Software Platforms for 2023

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One of the most lucrative ways to make passive income is affiliate marketing. Essentially, it allows companies to advertise their products through an affiliate in exchange for a commission. Compared to traditional marketing, this significantly increases audience reach for less cost and risk. 

With that said, creating a successful affiliate marketing program requires strategy, and using affiliate marketing software is a fundamental one. Here are some of the best affiliate marketing platforms to help you jumpstart, oversee, and expand your affiliate marketing initiatives.


Leading Affiliate Marketing Software Platforms for 2023:


Best Affiliate Marketing Software 

1. impact.com

impact.com

impact.com is a powerful and award-winning partnership management platform designed to redefine and optimize different partnership types, including affiliates, influencers, and publishers, for business growth. It has reaped multiple rewards from The Drum, G2, Business Insider, and Business Intelligence, among others. 

With impact.com, you can uncover new talent and build your ideal team using the platform’s automation technology and Discovery tools. Its robust contract and pay solutions lets you set your own terms and allow for flexible, paperless contracting, as well as cross-border payments for your partners. Additionally, it lets you track and engage partners, protect your affiliate program from fraud, monitor compliance, and streamline your partner management efforts.

It has recently introduced several new features, including a data lab for data visualization, deferred deep linking to improve conversion rates, and integrations with CRM platforms such as Salesforce and HubSpot CRM. 

Other new features impact.com rolled out include Forecasting and Anomaly Detection, which gives you insight into performance metrics, historical data, and seasonal trends, and Product Listing experience that makes it more convenient for you as an affiliate or influencer to find the right products to promote.

Key features

  • Automated nurture campaigns
  • Competitive and content-based discovery with the Discover tool
  • Automated drip campaigns for partners
  • Recruitment pipeline dashboard
  • Paperless contract creation and automatic payments for partners
  • Accurate, consistent partner tracking without cookies
  • Automated partnership engagement tools
  • Partner management workflow automation
  • Fraud reports and data science support
  • Cross-device customer tracking

Pricing

impact.com ‘s pricing plans for brands and partners are available upon request. You can, however, request a demo with their sales team.

Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing,


2. Rewardful

Rewardful

Rewardful is a highly efficient and user-friendly affiliate marketing software platform tailored specifically for SaaS businesses. By seamlessly integrating with Stripe and Paddle, it offers an incredibly simple and convenient way to set up affiliate and referral programs for your business. Trusted by over 20,000 SaaS companies, Rewardful handles referrals, discounts, and commissions, all while eliminating guesswork. Focusing on simplicity, deep integration, and a clean, minimalist user interface, Rewardful aims to unlock your business’s untapped growth potential through its comprehensive referral and affiliate program management features.

The simplicity of Rewardful’s setup process is what truly sets it apart as the platform allows you to launch your affiliate program in under 15 minutes, thanks to its easy-to-follow instructions and minimal coding requirements. Designed with subscriptions and Stripe in mind, Rewardful caters specifically to all SaaS and subscription scenarios, including free trials, upgrades, downgrades, cancellations, pro-rated changes, and refunds.

Moreover, this white label affiliate marketing software enables the creation of on-brand, customizable affiliate programs that can be public, private, or invite-only. The platform also offers in-app customer referral programs, allowing you to manage all referral and affiliate program types from a single location. This streamlines your marketing efforts and optimizes efficiency. Additionally, Rewardful allows you to unlock various revenue channels by managing different programs from one account, saving you time and effort.

Key Features Shortlist:

  • Simple setup process
  • Integrations with other tools
  • Subscription-focused features
  • Customizable affiliate programs
  • Refer a friend program
  • Streamlined management tools

Pricing

Rewardful offers an array of subscription options to fit various needs and budgets. Starting at $49 per month for the Starter package, scaling up to $99 per month for the Growth package – which happens to be their most sought-after plan, and peaking at $299+ per month for the comprehensive Enterprise package.

Rewardful
4.8 out of 5 stars
A simple, yet effective, affiliate marketing platform that’s optimized for SaaS and other subscription based companies—but works for any kind of e-commerce.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
5.0
Reporting
4.8
Overall Score
4.8
Features & Pricing
Affiliate Management
Campaign Management
Multi-level Referral Tracking
Smart Targeting
Smart Links
Commission Management
Price starting at:$49
Pros and Cons
Very easy and intuitive to use
Advanced commission parameters designed for recurring-revenue sales
Mass payouts strike a balance between ease and cost
Limited e-commerce platform integration (only Stripe and Paddle)
Limited integrations in general (none for CRM)
Best for: Small businesses with a focus on SaaS
Rewardful
4.8 out of 5 stars
A simple, yet effective, affiliate marketing platform that’s optimized for SaaS and other subscription based companies—but works for any kind of e-commerce.

3. UpPromote

UpPromote

UpPromote has helped its user base of 35,000+ brands to simplify affiliate marketing by breaking down the process into key steps. You create your program, find suitable affiliates and, lastly, monitor their performance.

They include several features and tools to make these three essential steps even more manageable and guide you through the different phases seamlessly. For example, after you’ve created a program (step one), UpPromote will automatically create a signup form for potential affiliates (step two). Communication is also straightforward and there’s a variety of triggers that you can use to automate much of the communication.

In addition to ease of use, it also offers loads of control. Let’s take the commission structure as an example. You can choose to use a flat rate per sale/item/milestone or a percentage of the total sales. Then, you can also use a tier system if you want to reward affiliates more if they manage to bag bigger orders. UpPromote also lets you create special commissions for specific products. Plus, if you don’t want to reward affiliates with money, you can opt for store credit instead. The possibilities are virtually endless.

All in all, its user interface is pretty intuitive. That said, if you do need more help navigating your way around the different menus, you can check out their YouTube channel where you’ll find several helpful videos.

Key features

  • Customizable registration forms, email templates, affiliate links
  • Analytics and reports
  • Integration with PayPal for automatic payments
  • Custom commissions

Pricing

UpPromote’s paid plans start at $30 per month. A free plan is also available.

UpPromote
4.5 out of 5 stars
An affiliate/referral marketing app for Shopify, developed by one of the most popular developers of apps for Shopify, UpPromote is a solid option for e-commerce businesses to create a network of affiliate partners.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.5
Ease of Use
5.0
Reporting
4.0
Integrations
4.5
Overall Score
4.5
Features & Pricing
Advanced Analytics
Referral
Advanced Tracking Links
Affiliate/Commission Groups
Affiliate Management
Affiliate Marketplace
Bulk Messaging
Coupon Codes
Integrated Payments
Marketing Asset Management
Social Sharing
Price on request
Pros and Cons
Easy-to-use app designed for the world’s most popular e-commerce platform
Option to payout in store credit
Excellent support resources on YouTube and their KnowledgeBase
The unlimited plan limits the number of recipients you can send emails to
No CRM integrations
Best for: Small, medium and large businesses
UpPromote
4.5 out of 5 stars
An affiliate/referral marketing app for Shopify, developed by one of the most popular developers of apps for Shopify, UpPromote is a solid option for e-commerce businesses to create a network of affiliate partners.

4. Upfluence

Upfluence

With UpFluence, over 1,600 top brands and agencies have found a solution to triple the ROI of their affiliate programs. This all-in-one influencer and affiliate platform aims to significantly increase sales while reducing your workload.

The platform stands out for its advanced tracking feature, allowing for accurate sales attribution and commission calculation. UpFluence also facilitates a simplified payment process with automated commission payouts and international payment options.

Key integrations include Shopify, WooCommerce, and Magento, providing compatibility with major e-commerce platforms. UpFluence also streamlines influencer hiring and promo code generation with contract and outreach templates, and unique, custom promotion codes.

One of the standout features of UpFluence is its robust measurement tool that offers automatic sales tracking and ROI calculation for any influencer and affiliate campaign. A custom dashboard aggregates all your campaign results, facilitating data-driven decisions. UpFluence allows you to gauge the effectiveness of your influencers with individual tracking links, providing valuable insights into your total clicks & views, click-through rate, influencer engagement rate, and individual sales generated.

Key Features

  • Affiliate recruitment
  • Affiliate link tracking and commission calculation
  • Automated payments with international support
  • E-commerce Integrations
  • Outreach email templates
  • Promo code generation
  • Detailed Analytics

Pricing

Three plans are available: Growth, Scale and Enterprise with 1, 2, and 25 seats respectively. Prices are negotiated with their sales team.

Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,

Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs


5. Trackdesk

Trackdesk

Trackdesk is an innovative platform that transforms your affiliate marketing approach by synergizing advanced workflow, state-of-the-art automation, and steadfast support to generate valuable insights that fuel scaling and growth. By navigating Trackdesk’s user-friendly dashboard, you gain a holistic perspective of your campaigns, revenue streams, and partner connections. Trackdesk integrates with many platforms, such as Mailchimp, Shopify, Paypal, Stripe, or Wix, ensuring a smooth and harmonious fusion with your current marketing infrastructure.

Trackdesk’s automated solutions enable creation, monitoring, and improvement of campaigns that boost conversions and ROI. With the data-driven insights, you’ll have the power to fine-tune your affiliate program’s performance and offer attractive referral incentives. Furthermore, Trackdesk empowers you to scale your affiliate program by automating recruitment, providing flexible commission structures, and streamlining affiliate management.

Key Features

  • Integration with popular platforms.
  • Automation
  • Customizable commission groups
  • Unlimited affiliates
  • Responsive customer support

Pricing

After 14-day trial, prices start at $127/month if billed annually.

Trackdesk
4.5 out of 5 stars
Trackdesk is a brand new—yet mature—affiliate marketing platform that takes a streamlined approach, with a user-friendly interface and a lot of flexibility.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.5
Ease of Use
5.0
Reporting
4.0
Overall Score
4.5
Features & Pricing
Affiliate Management
Commission Management
Affiliate Tracking
Real-time Reporting
Customisation Features
Price on request
Pros and Cons
Purpose-built and user friendly
Highly flexible conversion types
They’re just getting started
Chat-only support
Creating campaigns (called Offers) has a slightly wonky workflow
Best for: Small ecommerce businesses, SaaS providers, Subscription services
Trackdesk
4.5 out of 5 stars
Trackdesk is a brand new—yet mature—affiliate marketing platform that takes a streamlined approach, with a user-friendly interface and a lot of flexibility.

6. Refersion

Refersion

In just few years, Refersion expanded from a beta product into a profitable company. With seven years in the industry now, the affiliate marketing platform has almost 60,000 clients. Its top-notch customer support makes it a favorite among merchants and partners. New customers can even attend onboarding seminars and training that allows them to review the software’s features.

Additionally, the Refersion marketplace lists affiliates for you to discover, helping grow your program faster. Affiliates get a personalized portal with their dashboard, where they can monitor their activity, commissions, and payouts. You become discoverable in turn when Refersion lists your affiliate program on the marketplace for free. Refersion integrates with all major commerce platforms like Shopify, Salesforce Commerce Cloud, Magento (an Adobe Company), BigCommerce, WooCommerce.

Key features

  • E-commerce platform integration
  • Commission, payment, and tax automation
  • Dashboard customization
  • Real-time and easy-to-read reports
  • On-boarding webinar for new customers
  • API documentation

Pricing

Refersion starts at $99 a month with a 14-day free trial.

Refersion
4.6 out of 5 stars
Stepping into the influencer marketing landscape is a natural fit for this affiliate marketing app. Refersion helps brands build vast affiliate marketing networks, simplifying management, reporting, and training. Influencers as affiliate marketers is a logical progression.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.5
Reporting
4.5
Overall Score
4.6
Features & Pricing
Automated Recruiting
Content Library
E-commerce Tools
Product/Gifting Tools
Forms and Compliance
Price starting at:$99
Pros and Cons
Really easy way to manage affiliates at scale
Multiple ways to structure commissions
Content library connects directly to affiliate websites (edit locally, advertise globally)
Limited types of on-demand reporting
Not easy to organise influencers/affiliates according to performance
No on-platform payment processing
Best for: Medium to Large Size E-commerce brands
Refersion
4.6 out of 5 stars
Stepping into the influencer marketing landscape is a natural fit for this affiliate marketing app. Refersion helps brands build vast affiliate marketing networks, simplifying management, reporting, and training. Influencers as affiliate marketers is a logical progression.

7. Post Affiliate Pro

Post Affiliate Pro

As the most reviewed affiliate marketing software, Post Affiliate Pro has a presence in over 100 countries. The company has 100 million affiliates and paid commissions amounting to $500 million. It has also won several awards in referral software, customer satisfaction, and affiliate management software. 

Post Affiliate Pro integrates with over 200 CMSs and payment processors, making it easier to customize for your brand. The platform’s branding feature allows you to create different banners for your promos and get free lifetime updates. Furthermore, the software has a five-star customer support team available around the clock on various communication platforms. 

Key features

  • Free full set-up
  • Customizable interface
  • Real-time data reporting
  • 24/7/365 customer support

Pricing

Post Affiliate Pro starts at $129 a month with a 14-day free trial.

Post Affiliate Pro
4.8 out of 5 stars
They’ve been around forever, and the depth to which this software goes shows it. Extremely flexible and built for growth.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.8
Reporting
4.5
Integrations
5.0
Overall Score
4.8
Features & Pricing
Advanced Analytics
Advanced Tracking Links
Affiliate/Commission Groups
Coupon Codes
Fraud Detection
Marketing Asset Management
Multilevel Marketing
Performance Bonuses
Price starting at:$129
Pros and Cons
So Many Features.
Flexible configuration to do exactly what you want with it
Free setup service ensures you won’t miss anything
Missing a couple of key integrations with popular e-comm tools
No social sharing directly from the platform
Knowledge base articles are written in English-as-a-Second-Language (i.e. not clearly)
Best for: Medium and Large Sized Businesses
Post Affiliate Pro
4.8 out of 5 stars
They’ve been around forever, and the depth to which this software goes shows it. Extremely flexible and built for growth.

8. Tapfiliate

Tapfiliate

Tapfiliate’s 93% customer satisfaction rate speaks for itself. More than 2,000 clients stand by this platform, which places customer happiness at its core. Additionally, Tapfiliate is part of the Amitad, a network that gathers advertisers and affiliates in one platform. 

Moreover, this affiliate tracking software promises full brand control. You can create personal links and sign-up pages, as well as manage brand materials and promotions within the platform. This can be attractive to affiliates, whom you can even add with an invite URL. In addition to integrations with more than 30 SaaS platforms, you can also create custom integrations.

Key features

  • Step-by-step onboarding
  • Sales tracking links and coupons
  • White-labeled affiliate pages
  • Commission flexibility
  • Real-time program reporting
  • Integrations with more than 30 platforms
  • Custom integrations

Pricing

Tapfilliate prices begin at $89 a month with a 14-day free trial.

Tapfiliate
4.1 out of 5 stars
One of the older players in the space, Tapfiliate has a consistent history of happy customers, despite it being unnecessarily complicated to set up.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
3.5
Reporting
4.8
Integrations
4.3
Overall Score
4.1
Features & Pricing
Advanced Analytics
Affiliate/Commission Groups
Affiliate Management
Coupon Codes
Integrated Payments
Marketing Asset Management
Social Sharing
Multilevel Marketing
Price starting at:$89
Pros and Cons
Can integrate with nearly any e-commerce platform
Many happy customers with great things to say about support
Highly customizable
You’re definitely going to need that great support for setup
Finding settings and features can be difficult
Best for: Small and Medium sized businesses
Tapfiliate
4.1 out of 5 stars
One of the older players in the space, Tapfiliate has a consistent history of happy customers, despite it being unnecessarily complicated to set up.

9. LeadDyno

LeadDyno

A leader in affiliate management, LeadDyno has tracked more than 81 million referrals and more than $235 million in affiliate sales in 2021. This affiliate marketing automation software integrates with more than 25 platforms, which you can install in just one click. These include e-commerce, payment processors, CRM, and marketing platforms. 

One of LeadDyno’s most exciting features is the affiliate portal, which you can customize with your logo, color scheme, and welcome message. You can also upload your marketing materials, which affiliates can easily access and share to their platforms. You can even send newsletters and create incentives and trackable coupon codes to your affiliates.

Key features

  • Real-time commission tracking
  • One-click integrations
  • Multiple tracking options
  • Marketing and recruitment automation
  • Easy set-up commission structure
  • Customizable payment scheme

Pricing

LeadDyno’s Starter plan is $49 per month with a free 30-day trial.

LeadDyno
4.8 out of 5 stars
More than a simple affiliate management tool, LeadDyno includes other tracking tools and automated email marketing, becoming a nearly end-to-end marketing automation solution.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.8
Reporting
4.8
Integrations
4.8
Overall Score
4.8
Features & Pricing
Advanced Analytics
Bulk Messaging
Coupon Codes
Integrated Payments
Marketing Asset Management
Social Sharing
Advanced Tracking
Multilevel Marketing
Price starting at:$49
Pros and Cons
Commission structures as simple or as complex as you want to make them
Tons of integrations
Automated email marketing tools included
No mobile app for sales tracking and reporting
Some customers complain of poor support experiences
Best for: Small, Medium, and Large businesses
LeadDyno
4.8 out of 5 stars
More than a simple affiliate management tool, LeadDyno includes other tracking tools and automated email marketing, becoming a nearly end-to-end marketing automation solution.

10. EverFlow

EverFlow

A company that began in 2016, Everflow has already tracked more than $1.9 billion in revenue in 2021 and $1.1 billion worth of payouts. Everflow enables merchants to manage more than one type of partnership, from influencers and offline placements to media buying. The platform also offers a tailored action plan (from prelaunch to hyperscale) for brands, agencies, and ad networks. 

With Everflow’s Direct Linking feature, you can track and gather performance reports without any hassle. It works not only with Google Ads and Facebook but also with the software’s integrated shopping carts, which you can set up in an instant.

Key features

  • Performance and impression tracking and analytics
  • Coupon code reward 
  • Variance reports
  • Direct linking
  • Instant cart setup
  • 24/7 customer support

Pricing

Everflow starts at $750 a month.

EverFlow
4.6 out of 5 stars
An expansive platform that goes deeper into affiliate marketing than most, EverFlow also goes wider—allowing its users to track and analyze their marketing efforts across all channels.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.0
Reporting
5.0
Integrations
4.5
Overall Score
4.6
Features & Pricing
Advanced Analytics
Advanced Tracking Links
Affiliate/Commission Groups
Affiliate Marketplace
Bulk Messaging
Coupon Codes
Fraud Detection
Integrated Payments
Marketing Asset Management
Social Sharing
Price starting at:$750
Pros and Cons
Tracks more than affiliate channels, including paid, in-app, ad networks, and IRL
Deep analytics with a 360° view of marketing performance
Support gets high marks from customers
Steep learning curve
Requires some specialized knowledge
Gen X users will get a Pearl Jam song stuck in their head every time they say the name
Best for: Large businesses
EverFlow
4.6 out of 5 stars
An expansive platform that goes deeper into affiliate marketing than most, EverFlow also goes wider—allowing its users to track and analyze their marketing efforts across all channels.

11. Affiliatly

Affiliatly

If you’re on a budget, Affiliatly is an ideal option. Check out their Pro Unlimited plan, which allows unlimited affiliates, only costs $129 a month. Plus, it comes with a 90-day free trial that does not require any payment information on your end. Despite its low costs, Affiliatly has a wide range of features that don’t stop it from competing with other affiliate marketing software.

Affiliatly officially integrates with 10 platforms, including Shopify and WooCommerce. For your unsupported e-commerce sites, Affiliatly can provide JavaScript and ad PHP codes to help you integrate them on the platform. This referral management software can even help you inspect your site to check if it’s compatible with the platform.

Key features

  • Shareable content
  • Individual affiliate management
  • Quick link generation
  • Gift card rewards for affiliates
  • Performance and activity tracking
  • Custom integration for unsupported platforms

Pricing

Affiliatly’s starter pack is $16 a month with a 90-day free trial.


12. TUNE

TUNE

TUNE boasts a 98% customer satisfaction rate. TUNE launched the first software solution to measure mobile app campaign performances. The company has since expanded its services to support the needs of all types of performance partnerships, including ad networks, influencers, and publisher businesses. 

TUNE works across desktop, mobile, and app, which helps you track your progress anywhere and anytime. The software’s performance automated tools can even help you save time and increase your net profit. With the platform’s cookie-less server postback tracking, you can even get accurate and real-time data reports on your campaign’s performance.

Key features

  • Real-time reporting
  • Automated workflow and pay-out schemes
  • Customizable payment rules
  • Access across various digital platforms
  • Customer support

Pricing

The plan for advertisers is at $599 annually, while the plan for networks starts at $899 per year. Both plans come with a free trial.


13. PartnerStack

PartnerStack

PartnerStack is an award-winning all-in-one partnerships platform. It has seen 122% revenue growth among its customers and $180 million in partner-driven revenue in the past year. PartnerStack focuses on empowering affiliates, who can receive their own dashboards, as well as performance incentives.

PartnerStack has a four-step method to scaling partnerships. Listing your program in its marketplace can make you accessible to thousands of affiliates. You can even customize an onboarding experience unique to each of your partners. Moreover, the platform automatically computes conversions, so you never have to miss a payment. 

Key features

  • Customized onboarding
  • Automated and flexible payment scheme
  • Incentives for top partners
  • Conversion across every platform
  • Software integration

Pricing

PartnerStack pricing on request.

PartnerStack
4.6 out of 5 stars
More than just an affiliate marketing management platform, PartnerStack goes all in on business partnerships with an extensive array of features and flexible program creation—specifically for SaaS companies.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.3
Reporting
5.0
Integrations
4.5
Overall Score
4.6
Features & Pricing
Advanced Analytics
Advanced Tracking Links
Affiliate/Commission Groups
Affiliate Management
Affiliate Marketplace
Bulk Messaging
Coupon Codes
Integrated Payments
Marketing Asset Management
Social Sharing
Price on request
Pros and Cons
Focus on SaaS businesses means a partner marketplace curated for that purpose
Customizable onboarding and training for partners and affiliates
Drip Rewards give greater control over how and when payouts are made (perfect for subscription based services)
Complex setup / steep learning curve
Fees on top of fees (see Pricing section)
Best for: Any sized SaaS business
PartnerStack
4.6 out of 5 stars
More than just an affiliate marketing management platform, PartnerStack goes all in on business partnerships with an extensive array of features and flexible program creation—specifically for SaaS companies.

14. iDevAffiliate

iDevAffiliate

iDevAffiliate has 20 years of experience under its belt. Its ease of use and rich array of features make it popular among merchants, who are also the platform’s focus. iDevAffiliate’s features cater to different users, from beginners to experts. Their built-in onboarding even comes with over 40 hours of video tutorials.

iDevAffiliates allows partners to use their own subdomain for their account location and inbound links. This eliminates any suspicious links, building more trust among affiliates and audiences. You can even share your links on social media, as well as build stronger SEO through backlinking. On the other hand, coupon codes don’t require links, which is great for offline marketing.

Key features

  • Social media sharing and SEO linking
  • General Lead and coupon code tracking
  • Step-by-step onboarding
  • Multi-tier recruitment
  • Unique subdomain
  • More than 175 integrations
  • Performance rewards
  • Fraud prevention and security

Pricing

Prices for iDevAffilaite start at $39 a month.


15. FlexOffers

FlexOffers

An award-winning performance-based platform, FlexOffers has more than 12,000 affiliate programs. The software assigns each domain to an account manager proficient in affiliate marketing. Moreover, the platform’s support team is readily accessible through phone or email, plus a ticket system after office hours.

FlexOffer’s advertiser interface is one of its biggest highlights. It not only allows you to see performance reports in real-time but also makes your promotions accessible to publishers. Moreover, you’ll be able to see which potential customers have visited your website along with the total conversions that your campaign has generated.

Key features

  • Advanced payment options
  • Cookie-less tracking
  • Real-time traffic reporting
  • 24/7 compliance monitoring

Pricing

FlexOffers provides pricing upon request. 


16. ShareASale

ShareASale

More than 20 years in the business, ShareASale has over 16,000 merchants and 225,000 active partners around the world. The platform seeks to nurture relationships between clients and partners. In 2021, it has generated $194 million in sales. 

With ShareASales’s user-friendly interface, communication would be easier for you and your affiliates. You’ll have as much control over your program’s setup, including the time frame of your report and information to track. The platform’s automated marketing emails can help save you time, while affiliate rewards and customizable commissions can motivate your affiliates.

Key features

  • Real-time performance insights
  • Customizable reports
  • Custom commissions
  • Cookie-less tracking

Pricing

The one-time network sign-up fee for merchants is $625 plus a $125 minimum deposit that goes into your account.


17. CJ Affiliate

CJ Affiliate

Over 3,800 brands around the world trust CJ Affiliate, an affiliate marketing platform that has been making a mark since 1998. In their first year alone, CJ Affiliates merchants have grown their revenue to 30%. It’s worth noting that the platform has close to 170,000 affiliates, making them a viable partnership ecosystem. 

With CJ Affiliate, you can be confident that you’re compliant with privacy regulations. Its sophisticated tech promises network quality that detects and eliminates fraud. The platform also reviews affiliates before their first payment, plus you can get specialized protection in facilitating your program policies. 

Key features

  • Omnichannel integrations
  • Real-time insights and analytics
  • Intuitive platform
  • Custom commissions
  • Flexible compensations
  • Easy integration to eCommerce platforms

Pricing

Prices are available upon request from CJ Affiliate.


18. Referral Rock

Referral Rock

You might be familiar with Referral Rock as one of the top referral program software solutions available that can help you to take advantage of word-of-mouth advertising. In addition, it also offers partner and affiliate marketing software to help ensure your best affiliates stay engaged. 

It offers more than 25 integrations that include integrations with the main eCommerce platforms like Shopify, Magento, Squarespace, and 3dcart. With it, you can promote your affiliate marketing program on a number of marketing channels like, for example, embedding it in your site. 

One of its most attractive features is that it offers highly configurable reward options. From time-based offers to recurring rewards, there are many types of incentives that you can create that will draw attention. 

All plans include comprehensive support. Not only will you have a dedicated success manager, but there will also be a kickoff call, program audits, technical integration assistance, and referral best practice training.

However, it does come at a price. So, it’s not the most suitable option for eCommerce business owners on a shoestring budget. 

Key features

  • Multiple incentive structures
  • Referral attribution and activity tracking
  • Automatic payouts
  • Advanced reward rules
  • Triggered emails
  • Social media sharing
  • Downloadable reports and activity tracking
  • Team accounts

Pricing

Plans start at $200 per month. 


19. Omnistar Affiliate

Omnistar Affiliate

Boasting an impressive 4.9 rating on Capterra, Omnistar Affiliate is one of the most highly rated and reviewed affiliate software solutions. It’s used by 16,000 businesses from various industries that include real estate, healthcare, and eCommerce. If you’re going to be using it to help with your eCommerce store, you’ll be happy to know that it integrates with thousands of apps, including Shopify, WooCommerce, BigCommerce, and Squarespace. 

While on the topic of integrations, Omnistar Affiliate also includes full integration with LinkedIn, Facebook, and Twitter. This means that your affiliates will have no issue sharing their link across these leading social networks for more exposure. 

Similarly to Refersion, it also has its own exclusive directory where you can find affiliates. This can come in handy if you’re searching for people who are more knowledgeable about affiliate marketing than your pool of customers.  

Alternatively, it can help you to identify your most loyal customers by means of a single-question survey. This way, customers who rated their experience with your store as very positive can automatically be included into your program. This auto signup feature can be a real timesaver. Plus, it simply makes it much easier if you want to scale your program as quickly as possible. 

Then, to keep your affiliates engaged and motivated, you can share email templates and upload banners or other creative digital assets that they can use to forward to their network. Not only does this help you to keep the branding more consistent, but it also makes it much easier for affiliates to promote your products. After all, if it’s too much work for your affiliates to promote your products your affiliate program won’t take off. 

Key features

  • Social media sharing
  • Exclusive influencer directory
  • User-friendly setup wizard
  • Multi-level marketing
  • Promo code tracking
  • Various rewards available that include commissions, coupons, gift cards, and discounts

Pricing

After its free 15-day trial, pricing starts at $47 per month. 


20. Reditus

Reditus

If you’re thinking about growing your SaaS business with affiliate marketing, you can check out Reditus. Headquartered in the Netherlands, it describes itself as a partner management tool for SaaS companies. Their goal is to be a customer-centric business that can help SaaS companies (or affiliates) to grow a new recurring revenue stream. 

According to their website, in as little as 30 minutes you can set up a partner and referral program. To help you continue saving time after your program is up and running, it lets you manage partners and get full control of them via a single platform. Not only does Reditus help you with partner management, but they also offer a marketplace where you can find new partners. 

Key features

  • A marketplace 
  • Analytics
  • Team training
  • A partner agreement template
  • SEO-friendly links

Pricing

In addition to a Free plan, they offer two paid plans, with pricing starting at $39 per month. Customer pricing is also available for enterprise clients.


21. Cake

Cake

Founded in 2010, Cake is a performance marketing software that includes solutions for affiliate marketing. When using it for affiliate marketing, you can use it to measure, manage, and optimize partner campaigns. 

Trusted by hundreds of advertisers that include names like Lyft, and Alaska Airlines, it offers a number of features, like smart real-time insights into the performance of your partners and campaigns and pixel whitelisting, to help you optimize your affiliate marketing program, while reducing risk to ensure it remains credible. Then, to ensure that all the affiliates stay up to date, it offers customized email templates for enhanced email communication. 

Key features

  • Real-time reporting
  • Roles access controls
  • Voucher code support

Pricing

Pricing is available upon request.


22. Offer18

Offer18

Trusted by nearly 1,000 companies, Offer18 is an award-winning tracking solution that was founded in 2016. Aimed at digital professionals, it can help them to create their own affiliate network and improve their ROI with the help of sophisticated built-in tools. 

It offers all the key tools that you need to create, start, and manage affiliates. One feature that deserves special mention, though, is its flexible payouts. You can, for example, use it to pay affiliates according to their geographical conversions or use certain events or goals to set up payouts. And, to prevent that you end up paying more than needed, it includes a number of fraud prevention tools that include a traffic source validator.

Key features

  • 24/7 support
  • Fraud prevention
  • Payout tiers
  • A customizable affiliate dashboard
  • An affiliate link checker
  • Email communication

Pricing

After a free 30-day trial, pricing starts at $49 per month.


What is an Affiliate Marketing Platform?

An affiliate marketing platform is a vendor that facilitates all bases of affiliate program management. This includes onboarding, tracking and reporting sales and clicks, managing referrals, optimizing site traffic, and paying commissions. Knowing which initiatives are doing well allows you to grow your affiliate marketing program more effectively.

Using an affiliate marketing platform can give you access to a marketplace of affiliates. Moreover, it helps prevent fraud and protect your and your partners’ privacy, building trust for all parties. Many affiliate marketing platforms even enable merchants to send e-mails and newsletters on the software, improving communication with affiliates.

Now, finding the perfect platform for your brand is half the battle. Getting stuck with the wrong one is the worst that could happen. Here are some features that you should check out.


What to Look for in An Affiliate Marketing Software Platform

👉 User-friendly interface

An intuitive interface should accommodate not only you, but other types of affiliates, too. You want a dashboard that gives an overview of your campaigns and their progress. On the other hand, affiliates should be able to view their earnings and easily access shareable content. Additional points go to platforms that enable all parties to customize their dashboard to match their brand.

👉 SaaS integration

Integrating with e-commerce platforms like PayPal and Shopify is an important feature of affiliate marketing platforms. Find one that instantly sets up applications that you use. It’s ideal to have as many integrations as possible, though some platforms also allow users to create custom integrations.

👉 Reports and Tracking

You want affiliate marketing software that tracks clicks and sales in real-time. This would allow you to see which of your campaigns are doing well and which ones need improvement. Moreover, a software that gives you and your affiliates detailed and overview reports would help you plan future campaigns more efficiently.

👉 Customer Support and Documentation

Customer assistance should always be available across platforms for you and your affiliates. Consider customer support uptime, as well as customer ratings. Outside office hours, the ideal platform has a ticket system for emergency cases.

👉 Price

While features should still be your focus in finding an affiliate marketing platform, price should also play a role. Some software is great for smaller companies with a tight budget, while others can benefit from more complex programs with their advanced features.


Why Should You Use Affiliate Marketing?

Affiliate marketing can be an effective, low-risk and low-cost marketing strategy for smaller online stores with limited marketing budgets. In short, the beauty of affiliate marketing is that it can help you to reach more potential customers faster without necessarily increasing your marketing spend. The only things you basically need to concentrate on are to create content, spread the word about your program, and manage your affiliates.

As virtually everything can be tracked, it also makes it easier to measure the ROI. With the help of the right software, you can easily view data on sales, impressions, leads, and clicks via a dashboard.

Depending on the software that you use, you can also concentrate on selling specific high-ticket items. This way, you can ask your affiliates to promote only a select few products in return for a higher commission. Alternatively, if there are certain items that have a low turnover rate, you can instead ask your network of affiliates to concentrate on these to help you get rid of excess stock.


Wrapping Things Up

By investing in one of these tools, it becomes much easier to manage your affiliate program and affiliates. This will leave you with more time to focus on finding the right affiliates and creating captivating content. 

That being said, take your time to research the different tools available. While we featured only 22 software solutions, there are many that you can choose from. At the end of the day, the right tool should be able to create links and banner ads and take care of the admin tasks, at the very least. 

All of the tools that we discussed offer either some form of free trial or demo. Take advantage of this before you make any financial commitments. Also, be sure to pay attention to online reputation. There are a number of review websites that you can check out before making your final decision. 

And, if you’re not convinced about trying out affiliate marketing yet, consider this — more than 80% of brands are already using affiliate programs. What’s more, almost 40% of marketers agree that it’s one of the top marketing strategies for attracting new customers. As you only pay for actual results, there’s not a lot that you can lose by giving it a try at least. 

Frequently Asked Questions

Which platform is best for affiliate marketing?

Top 10 Affiliate Marketing Software to Increase Your eCommerce Sales:
1. Refersion
2. iDevAffiliate
3. LeadDyno
4. Referral Rock
5. Omnistar Affiliate
6. Tapfiliate
7. Post Affiliate Pro
8. ReferralCandy
9. Affiliatly
10. Everflow.io

How do I create a platform for affiliate marketing?

To work in affiliate marketing as a beginner, follow these easy steps to adapt your platform for affiliate marketing:
Pick a platform
Pick a niche
Find affiliate programs to join
Make great content
Drive traffic to your affiliate site
Aim for growing clicks on your affiliate links
Convert clicks to sales

What is Clickbank?

Clickbank is a marketplace for affiliate marketing and e-commerce serving digital content creators. Content creators can add their products to Clickbank, where they can manage the sales and check out process. The products are also visible to their network.

Can I do affiliate marketing on Whatsapp?

Yes, you can do affiliate marketing on Whatsapp. When you work in affiliate marketing, you will get commission depending on what product you sell. Once you choose the product to promote, you can start promoting on Whatsapp using your affiliate URL. You can share the link with your contacts and connected groups on Whatsapp.

How can I earn from Instagram?

These are several effective ways to earn money from Instagram:
Brand partnerships to promote products and services
Affiliate marketing
Sponsored content
IGTV ads
Consulting
Fan membership-based services
License your photos