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Cold emailing can be mistaken for spam, when done wrong. If you fail to include key trust signals like your company’s name and the real name of the sender along with his/her job title, it’s already half the battle lost.
A second key element that differentiates cold outreach emails from spam is personalization. While outreach emails are sent to people with whom you haven’t communicated before, if you do your research and include elements that will speak to their specific interests, you’ve established some sense of common ground.
In fact, among the email marketing trends predicted for the year is hyper-personalization. This means that even if it’s not your first time reaching out to a potential customer, you’ll need to find ways to personalize your emails continuously.
With the one of the following email software solutions, you’ll have a much easier time creating a personalized email. It also offers a number of other useful features to help you with your email outreach efforts moving forward.
Best Email Tools for Outreach:
SendPulse offers more than simply email marketing. It’s a multichannel marketing platform that offers a unified platform for all your customer communication. As for its email functionality specifically, you can use it to create bulk email campaigns without having to worry about blacklists. It includes a built-in spam checker to boost your email deliverability and sidestep the spam folders. Basically, when you’re done with your email and ready to hit send, it will analyze your campaign and share suggestions for which elements must be tweaked. For example, if you’re guilty of common subject line mistakes like using too many spammy words, it will alert you. It will also check the actual body of the email for things like word count, overuse of exclamation marks, etc. Then, to see how well your campaign performed, you can use analytics tools to monitor email traffic and conversion rates. Based on these results, you can also use A/B testing until you’ve found the recipe with the best response rate. Key Features Pricing It offers a free plan, two subscription plans, enterprise pricing, and a pay-as-you-go option too. Pricing starts at $8 per month for a list of up to 500 subscribers. QuickMail is a cold outreach tool that’s aimed at email marketers and teams. Two of its standout features are its email deliverability and advanced metrics. To help you improve email deliverability, it includes a free auto-warmer plan. Another way that it helps in this department is by letting you use multiple inboxes for a campaign allowing you to send more emails per day safely. As for metrics, it uses sophisticated technology to remove false clicks and opens. You can also use a single webhook to measure other actions like replies, bounces, and unsubscribers. All your stats will be in one place, making it easier to study this data. Key Features Pricing After a free 14-day trial, pricing starts at $49 per month. Rated as one of the best CRM software solutions for small businesses specifically, Salesmate lets you automate your outreach campaigns with the help of sequences. This feature means that you’ll get timing right. You can add your contacts in bulk to the sequence via its database. Using criteria like country, business name, or title, you also have more control over who you would like to add. You can then add specific info based on your group’s characteristics to personalize your email message. It also offers insightful reports. From bounce rate to clicks, it will share several stats you need to know to improve your next outreach campaign. Key Features Pricing After a free 15-day trial, pricing starts at $15 per user per month or $12 per user per month when billed annually. Along with QuickMail, Klenty is rated as one of the top cold email marketing tools to check out. It’s a sales engagement platform that you can use to automate your cold emails and follow-up messages for email as well as other channels like LinkedIn and SMS. Not only will it tell you which prospects to message, but it will also tell you which type of email you should send and when would be the best time. That said, it still gives you flexibility and you can quickly adjust your outreach campaign. Plus, to help you make informed adjustments, it shares engagement data. Then, once you’ve found an email sequence that works, you can easily copy that sequence. You can use one of its templates and save the ones that delivered the best results for you. In terms of email personalization, it also gives you a high level of flexibility. You can, for example, add custom sentences or paragraphs to fit a specific prospect. One impressive feature that deserves special mention is its liquid email templates. It takes personalization to the next level by letting you change the content based on when the email is received and opened. Key Features Pricing Klenty’s pricing is a bit more expensive. It also doesn’t offer a monthly plan, instead you’ll be billed quarterly or annually. After a free 14-day trial, pricing starts at $60 per user per month when billed quarterly. Aside from being an outreach automation platform, Snov.io also labels itself as an all-in-one platform. In addition to its variety of email features, it also includes tools for contact management and lead generation. All in all, it’s a great tool for anyone from a freelancer to a big SaaS company that wants to pretty much automate email outreach. It offers intuitive drag-and-drop functionality that you can use to organize sales deals. Then, to set it up so that you can start sending those emails, you can use its email finder tool. It lets you search for specific email addresses or find many prospects at the same time using bulk email search. It also includes a useful domain search feature for finding email addresses linked with a specific business or social media handles. You can also use it to verify these email addresses that you’ve sourced to protect your sender reputation and improve deliverability. Then, to manage these verified contacts you can use the CRM view where you can create folders and use its email drip campaigns tool to create sequences. Key Features Pricing It offers a free plan and a number of pricing plans. Pricing starts at $39 per month, but if you opt for annual billing you can save 25%. For those wanting to explore artificial intelligence (AI), there’s Reply.io. It’s another example of a sales engagement platform. It offers over 10 filters that you can use to analyze your database to create prospect lists. Once you have your prospect lists, you can combine personalization with automation and create customized sequences for email and other channels. As the name suggests, you can also entrust customer replies to its platform. Jason AI — your B2B sales assistant — will take care of this. It also shares smart suggestions for how you can improve your sales outreach campaigns further. Add to that improvement tools like email quality check and you too can build hundreds of thousands of dollars in your pipeline while cutting down the hours at the same time. For example, when HotelsByDay turned to Reply.io, they managed to save time and increase reply rates. Per week, their sales reps save up to seven hours on outreach campaign management and follow-ups. Key Features Pricing It offers a free plan, two subscription plans, and custom pricing for teams bigger than 20. After a free 14-day trial, pricing starts at $60 per month. Mailshake has received hundreds of online reviews, the vast majority very positive. Designed for modern sales teams, like Reply.io, it classifies itself as a sales engagement platform and it’s one of the highest rated platforms in this category on Capterra. Aside from email, you can also use it for outreach via LinkedIn and other social media channels. Not only does it simplify your outreach workflow, but it can also put your email outreach on autopilot. From tried-and-tested templates to automated follow-up emails, there are various ways that it can save your team time. It’s also great for sending personalized outreach emails. You can, for example, tailor your sending schedule around prospects and add links and texts relevant to a particular prospect. For example, ClickUp, one of the top alternatives to monday.com, uses Mailshake to shake up the competition a bit. Instead of using it for traditional cold email outreach campaigns, their team targets their competitors’ unhappy customers. It’s a story of the enemy of your enemy is your friend. Mailshake has proven so successful that ClickUp now uses it for finding affiliates too. Key Features Pricing Pricing starts at $58 per user per month when billed annually. While Mailshake doesn’t offer a free trial, you can take advantage of concierge onboarding, deliverability training, and support resources. Lemlist is one of the most reviewed sales engagement platforms on Capterra, with its ease of use and customer service rated as two of its best features. What’s more, it has also been included in Capterra’s 2023 email marketing software shortlist, along with other leading email marketing tools like Mailchimp, Klaviyo, and Brevo (formerly Sendinblue). It’s basically broken down the outreach process into three steps. First, you collect your leads. To help you with this, Lemlist offers a number of native integrations. Next, you use the info that Lemlist has helped collect about a prospect to create a personalized approach. At this stage, Lemlist also lets you run A/B tests to find out which approach will deliver the best results. Lastly, it helps you to get the technical aspects right. Not only will it help you to warm-up your email, but it will also authenticate email addresses to improve your rep and deliverability. Key Features Pricing After a free 14-day trial, pricing starts at $59 per seat per month or $50 per seat per month when billed yearly. Another handy tool that you can check out to help you boost sales is Saleshandy. Unlike some of the other tools on this list that focus on other channels too like SMS, Saleshandy zooms in on email. It describes itself as your “one-stop solution for cold email lead generation”. It offers powerful automation and personalization features along with a number of other useful tools like email tracking and a unified inbox. One of its advanced features that deserve special mention is its A/Z testing. No, that’s not a typo. It lets you test up to the Z version, meaning that you can get a much more accurate picture of what works better. Saleshandy has helped brands like JNU Media, an eCommerce SEO agency, to grow its outreach by a massive 300%. Other features like its advanced A/B testing has also helped them to increase the open rate by 60%, while the reply rate grew by 7%. Key Features Pricing Saleshandy offers three subscription plans, custom pricing for agencies, and email verification as an add-on service. After a free seven-day trial, pricing starts at $34 per month or $27 per month when billed yearly. B2B brands using Gmail can check out Mixmax, regarded as one of the best sales engagement platforms for Gmail. It’s created for revenue teams to help them set in place workflows and personalized sequences. Aside from email, it can also be used for reaching potential customers via phone or social media. It’s also a great choice if you’re using Salesforce. It includes a Salesforce integration which means that after each interaction your records will be updated automatically. Aside from integrations with leading tools, it also has leading names in its client list like Canva. Instead of using email outreach software for marketing purposes, Canva turned to Mixmax to help them with their recruitment. Basically, they needed an all-in-one applicant scheduling and outreach tool. With the help of Mixmax’s email sequencing and one-click scheduling they could increase their email reply rate to 80%. On top of that, Canva could also save one day per employee per month. Key Features Pricing Mixmax offers a free plan, three subscription plans, and custom pricing for enterprise clients. Pricing starts at $34 per user per month, but if you sign up for annual billing you can save up to 25%. GMass is another popular tool for Gmail users. It has thousands of online reviews, with happy users highlighting its ease of use and customer services as standout. With its Chrome extension, you can basically transform your Gmail account into an email outreach and marketing platform. Included in its long list of features are the standard like automated sequential follow-ups, advanced personalization, A/B testing as well as nice-to-have features like email polling and transactional emails. It also offers a suite of free deliverability tools that include an email verification, email analyzer, and a spam solver. Key Features Pricing It offers a free account that restricts you to 50 emails per day. Pricing starts at $20 per month for individuals or $125 per month for teams with five users. If you sign up for annual billing, you can also get two months for free.
1. SendPulse
2. QuickMail
3. Salesmate
4. Klenty
5. Snov.io
6. Reply.io
7. Mailshake
8. Lemlist
9. Saleshandy
10. Mixmax
11. GMass
