As we have previously reported, the eCommerce market has seen tremendous growth in recent...
Werner Geyser
I am fascinated by the world of online marketing and have spent the last 18 years in the social media, ecommerce, email and influencer marketing industries.
The 7 Best Shopify Web Design Techniques for Increased Conversion
There are currently over 4.12 million online stores that use Shopify, particularly in the...
How to Use eCommerce Merchandising to Improve Your Customer...
Traditional merchandising includes everything you do to promote and sell your products...
Amazon SFP Might Be Perfect for Your Business – If You Can...
Amazon Seller Fulfilled Prime (Amazon SFP) is an Amazon program that allows you to...
What is Google Search Generative Experience (SGE)?
We have written extensively about how AI is revolutionizing marketing in many ways...
Thriving with Google Search Generative Experience Optimization
OpenAI releasing ChatGPT had an immediate impact on Google, sending the search engine...
How Does Google Search Generative Experience SEO Work in 2023?
In What is Google Search Generative Experience (SGE) we examined Google’s latest...
A Guide to Amazon Sponsored Products Ads
We have previously looked at the bigger picture of buying advertising on Amazon in What...
Understanding Pragmatic Marketing and Implementing its Framework
Too often in the past, firms began with a product and then utilized marketing to sell...
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