Advertising disclosure:
Our partners compensate us. This may influence which products or services we review (also where and how those products appear on the site), this in no way affects our recommendations or the advice we offer. Our reviews are based on years of experience and countless hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services.
If you are successful in eSports, it may well be worth your time, money, and energy to work with a talent management agency. Be aware, though, that you should check that any talent management agencies for eSports you look at are licensed, depending on where you operate. In many places, like California, licensing is a requirement for the industry. Here is a list of talent agency licensing requirements state-by-state for the USA.
You will typically pay 10% of your earnings as agency commission. If you find an agency charging considerably more than this, you should ask why.
Talent management agencies generally have two types of agents: signers, who specialize in bringing in clients, and servicers, who do most of the day-to-day servicing. Therefore, don't be surprised if you spend most of your time working with a different person from the one who initially signed you up. Of course, with smaller agencies, you may well find that signers also act as servicers.
In this post, we examine a series of talent agencies that include eSports stars in their roster. In fact, many of these agencies specialize in eSports. You will also find that many of the larger, more general talent agencies also include eSports clients.
Talent Management Agencies for eSports:
- 1. Viral Nation
- 2. UTA Esports
- 3. Evolved
- 4. Code Red Esports
- 5. NeoReach
- 6. eSports Talent Management
- 7. Level Up eSports Agency
- 8. Prodigy Agency
- 9. Rumble Gaming
- 10. AFK Creators
- 11. Saber Esports Talent & Marketing Agency
- 12. Click Management
- 13. RTS
- 14. Bad Moon Talent
- 15. GameInfluencer
- 16. Crusader Talent
- 17. LetsTok
- 18. Socially Powerful
Viral Nation claims to be the world’s largest influencer talent agency, professionally securing brand and endorsement deals for social media’s top influencers. Their influencers cover many genres, including eSports. Viral Nation helps influencers develop their business while they focus on creating the best possible content. They negotiate contracts, seek out new brand opportunities, produce merch, and expand their influencers’ reach off-line through traditional media opportunities such as speaking engagements, event appearances, content licensing, casting calls, and new media opportunities. They consult with their roster of Influencers daily to strategize and execute their visions. They connect influencers with the best possible endorsement deals and provide them with unique business opportunities globally. Viral Nation is a global digital and social agency group driving growth and connection through performance and innovation.
Best for: Enterprises and Large brands Viral Nation is a global digital and social agency group driving growth and connection through performance and innovation.
For Influencers: If you are looking for agencies to represent you click here. UTA is one of the world’s leading talent and entertainment companies. They help the world’s most inspiring people make the world a more inspiring place and represent pioneering artists, storytellers, entertainers, and brands. UTA Esports represents world-ranked pro athletes and streaming talent and helps form partnerships between prominent talent and global brands. At the heart of UTA is a culture of entrepreneurship. Their reach and service to their clients are driven by some of the world’s most seasoned, talented agents, as well as executives with deep expertise in a broad range of disciplines. The work of shaping talent, building careers, and telling stories animates them. They help their clients move, entertain, inform, and inspire the world. UTA operates out of London, Los Angeles, Nashville, and New York. Evolved works with eSports players from around the world, elevating passions into careers. They claim to have negotiated more player deals than anyone on the planet. They work hard on behalf of eSports players to source and negotiate professional opportunities. Evolved is a licensed agency with talented and diligent agents with years of industry experience under their belts. They fight daily for player rights and fair agreements within eSports. They have strong relationships with every significant eSports organization worldwide, ensuring that their free-agent players can benefit from multiple competing offers every time. The agency includes a team of lawyers reviewing every agreement, supportive talent managers, and brand development resources in-house. They believe their players are equipped for success. Code Red Esports is a worldwide talent agency with both established and up-and-coming eSports broadcasting talent on its roster. If you are looking to hire commentators, analysts, or event hosts for your eSports tournament, television show, or corporate event, Code Red’s dedicated broadcast talent team can help source your ideal talent. If requested, they can advise you on the most suitable talent for your event. They represent a wide range of industry-leading talent and can source such talent from their books or from elsewhere. They also work with other agencies and freelance individuals. Services that Code Red offers its talent include finding additional work, negotiating contracts, fees and riders, taking care of payments, arranging travel and other administration, and representing their talent for commercial deals such as product development and endorsements. NeoReach is a digital marketing agency that uses tech-enabled marketing solutions for influencer and social media marketing. Through its team of experts, it creates research-based and data-driven strategies that would suit you and your goals. It also provides hands-on, end-to-end campaign management, from contract negotiations to payments and shipping. The agency has worked with brands in the eSports industry, such as FIFA and UFC. Neoreach has recently helped FIFA (a huge company in the eSports world) create an international campaign to drive awareness and interest about Doha as a fantastic venue for the 2022 World Cup. This campaign made fans excited about watch the upcoming competition. This is a significant feat, since Doha has never hosted a World Cup before nor does it have a major soccer fanbase. NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos... Best for: Large Companies NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos... For Influencers: If you are looking for agencies to represent you click here. eSports Talent Management offers elite representation for elite gamers. It works to transform its clients from online personas to powerhouse brands. The agency puts gamers and their stories at the forefront of digital media. They help their influencers grow and develop their businesses while they focus on creating exceptional content. The agency sources, negotiates, and manages the most lucrative deals of their influencers’ careers. They also seek out brand opportunities, produce merch, and expand their influencers’ reach through unique media opportunities such as event appearances, digital series development, and collaborations across social media platforms with other influencers. eSports Talent Management finds sponsors that align with their gamers’ specific interests and expectations and works to negotiate the most lucrative deals of their careers. They market and develop individual brands. Level Up eSports Agency helps gamers maximize their eSports earnings, getting better deals from teams and sponsors. It was founded in 2019 and is the first eSports law firm and talent agency in western Canada. The company consists of lawyers, business professionals, and agents for the most talented eSports players and content creators in the world. Although the head office is in Vancouver, with offices across British Columbia, Level Up represents clients worldwide. The company recognizes that players and content creators have different interests and needs than traditional sports players. The high-performance agents at the agency level the playing field and protect their clients from the lawyers and business professionals representing the corporations and team owners. Prodigy Agency claims to take care of the best players in the world. They highlight that their clients include Scream (Valorant player), Zywoo (the best CS:GO player in the world in 2020), and Tenz (Valorant player). Prodigy supports their players’ careers, businesses, and brand opportunities on a global scale. Thanks to a deep knowledge of eSports and clients with a combined reach of more than 50 million followers, leading brands look to Prodigy Agency to provide leadership in understanding the eSports market. Prodigy Agency delivers success through consultative competitive growth, marketing, sales, compelling brand strategies, and innovative solutions. Rumble Gaming is an industry-leading talent agency that bridges the gap between brands and the eSports and gaming ecosystem by facilitating partnership opportunities and creating authentic marketing activations. As a media platform, they have a content distribution network bolstered across the spheres of digital and linear media. This, coupled with production studios in Toronto, New York, and Los Angeles, positions them to create and disseminate content on behalf of their clients and partners. They help creators navigate the gaming ecosystem and gain a full appreciation of their value. They recognize that these creators inspire millions of fans all around the world. Rumble Gaming helps these gamers capitalize on opportunities with brands across the globe. They include an in-house legal team to negotiate and protect their clients’ interests. AFK Creators are a talent management and influencer marketing agency dedicated to eSports and gaming. Their objective is to connect brands with world-class influencers. Brands can realize their vision and marketing objectives, while creators can focus on making content and achieving their long-term goals. Their network of talent occupies every major international market. The agency helps players find sponsorship and campaign opportunities with brands. AFK Creators also share their expertise and guide players on the steps to take in their eSports careers. They find the right fit for eSports players looking for teams ensuring that any deal struck is the right one. Washington-based Saber Esports Agency is a full-service talent and marketing agency with a passionate and singular focus on their clients’ success. Their team brings extensive experience in representing eSports talent, including content creators, eSports athletes, coaches, and personalities. Comprised of former pro eSports athletes, team managers, and traditional sports agents, they are equipped to handle their clients’ needs. They have retained the Firestarter Agency to assist with public relations efforts and the accounting firm of Kronzek, Fisher, and Lopez to provide financial planning for all their clients at no additional cost. Sydney-based Click Management claims to be the largest gaming and entertainment company in the Southern Hemisphere. They connect brands with the best gaming and lifestyle talent in the world to create unique and effective marketing campaigns. Click offers management services to the world’s largest gaming and technology influencers, alongside tailor-made offerings for eSports professionals. Their mission is to develop the careers of their talent both on and off digital platforms to build their brands and expand their influence. They have an in-house creative studio and production team working to produce original, relevant gaming entertainment – both in collaboration with brands and as standalone pieces with their talent. Click connects premium gaming influencers with relevant partners to create unique, effective marketing campaigns. Founded in 2021, RTS is run by a group of veterans in the gaming industry that includes names like Pokimane (aka Imane Anys), one of the leading female Twitch streamers. Their goal is to fix the eSports and gaming ecosystem, in particular the creator model. They want to help avoid bad brand deals and create solid venture strategies. When working with creators, they take a holistic approach. Not only will they take care of your business strategy, investments, billing, and all your other operational needs, but they will also help you to create a long-term plan so that you can grow your brand and diversify your income streams all while keeping your health and well-being in check. Bad Moon Talent was started by Andrew Drake and Brice Faccento, two eSports veterans, in 2019. Together they boast more than two decades of experience in video games and eSports. They represent some of the top talents in games like Overwatch, Call of Duty, and Fortnite. Whether you need help putting together a team or league or simply with marketing, they offer a range of services. Included in their services are team coaching, sponsorships, industry recruitment, and management. Past clients have praised them for their extensive knowledge of eSports and marketing as well as their professionalism. Based in Munich, GameInfluencer creates and implements influencer marketing campaigns for game publishers. They were founded in 2016 by a group with extensive experience in game publishing, marketing, and online communities that share a belief in the power of using player-generated content to promote games. Included in their long list of services is influencer and talent management. They help their roster of talents in every aspect without restricting their freedom when it comes to content production. Currently, they manage more than 16 exclusive talents. They’ve partnered with a number of leading gaming as well as non-gaming brands that include names like Facebook, Tencent, and Google Play. Founded only in 2019, Crusader Talent is one of the newer talent management agencies on our list. While they’ve only been in business for a few years, they’re already one of the biggest gaming talent management agencies with a roster of over 30 world-class content creators and gamers. They’ve also worked with a number of leading brands including Audible, Disney+, and Amazon. From sourcing sponsorships to creating merch, they offer various services. Plus, unlike other agencies, they don’t charge a monthly or yearly retainer. Instead, they work only for commission, meaning that they only make money when their talents do. Influencer marketing has been proven to be one of the most effective ways for eSports agencies to broaden viewership and keep engagement high. LetsTok is an influencer marketing agency that makes thousands of registered creators accessible in one marketplace. The company’s technology streamlines the talent discovery process as well as communication between partners such as creators or celebrities who are signed up on their platform. Everyone who joins LetsTok is verified, with over 10,000 registered creators from all over the world. This agency has an easy-to-use platform, which comes at no cost and no monthly fees. Gain a free and easy way to run performance-driven eSports campaigns from idea through execution. LetsTok is an influencer marketing agency offering a free, AI-powered technology for professionals and that allows you to run a real performance-driven influencer marketing campaign from idea to execution, all automated through an easy-to-use platfor... Best for: Medium Size Brands LetsTok is an influencer marketing agency offering a free, AI-powered technology for professionals and that allows you to run a real performance-driven influencer marketing campaign from idea to execution, all automated through an easy-to-use platfor... For Influencers: If you are looking for agencies to represent you click here. While Socially Powerful isn’t new to the social media scene, they’ve only recently launched their talent management agency. What makes Socially Powerful Talent such an attractive agency to partner with is that you can get best of both worlds – big agency support and personalized services. They welcome all types of talent, including sporting stars. However, the one condition is that you need to be willing to work with them on an exclusive basis. Not only do they have divisions in the United States as well the UK, but they also represent their talent across various social platforms including Twitch. They can help you to create content, build your social presence, and develop your career. Then, to ensure that all these efforts translate into money, they’ll assist with sourcing new brand partnerships and explore off-line opportunities like event appearances and keynote speaking. We understand attention.
What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil... Best for: Medium and Large Brands We understand attention.
What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil... For Influencers: If you are looking for agencies to represent you click here.
1. Viral Nation
Viral Nation
Viral Nation
2. UTA Esports
3. Evolved
4. Code Red Esports
5. NeoReach
NeoReach
NeoReach
6. eSports Talent Management
7. Level Up eSports Agency
8. Prodigy Agency
9. Rumble Gaming
10. AFK Creators
11. Saber Esports Talent & Marketing Agency
12. Click Management
13. RTS
14. Bad Moon Talent
15. GameInfluencer
16. Crusader Talent
17. LetsTok
LetsTok
LetsTok
18. Socially Powerful
Socially Powerful
Socially Powerful
